Trulioo

• Lead global demand generation and field marketing strategy: GTM campaigns, events (in-person and online), and account-based marketing (ABM)
• Work closely with Sales, Customer Success, and RevOps teams to maximize Marketing impact on revenue
• Accountable for marketing budget and ROI of marketing spend
• Align Marketing with Trulioo revenue and strategic goals
• Support global growth of the Trulioo brand

Director, Demand Generation & Operations

Director, Marketing Operations

Manager, Marketing

Beanworks

• Built, led and scaled Beanworks' integrated marketing strategy and team
• Owned demand generation including SEM, email, pay per click, and content marketing
• Worked closely with Sales on new business initiatives, including outbound campaign strategy and operations
• Oversaw event marketing including trade shows, conferences, and community events
• Member of the Senior Management team
• Oversaw partner marketing strategy, including Sage OEM partnership

Director of Marketing

Snaptech Marketing

Digital Project Manager

Copywriter

iData Research

Marketing Executive

Marketing Specialist

The Social Agency

PR & Communications Specialist

GMR Marketing, Sugar Media, Inventa, Match Marketing, and other Experiential Marketing Companies

Worked with brands including Nintendo, Microsoft, Mott's, BMW, BC Hydro, LG, Telus and more

Supervisor and Brand Ambassador

SIFE Simon Fraser

ACE National Competitor - May 2011 / ACE Western Regionals Competitor - March 2011

Team Member

Pacific Coast Amateur Hockey Association

Hockey Referee

B2B marketer with a background in global enterprise demand generation, high-growth SaaS, operations, and project management.

Experience in: Marketing Strategy | Demand Generation | Marketing Operations | Leadership & People Management | Data-Driven Integrated Marketing Campaigns (Earned + Owned + Bought media)

With over 12 years of B2B marketing experience, I've worked in a wide range of other disciplines including Digital Marketing, Email Marketing, SEO, SEM, Paid Ads, Social Ads, Channel Partnerships, Solutions and Service Marketing, Market Research, PR, and Social Media Marketing.

In today's digital era, effective client communication is key for financial advisors to stay ahead. 

Discover how integrating SMS marketing with CRM systems can revolutionize your approach:

✅ Boost your open rates and immediacy with text messaging. 
✅ Personalize messages for relevance and impact. 
✅ Streamline workflows and ensure compliance with CRM integration. 

Read more here! ⬇️
https://lnkd.in/gnF98vbQ

Taplio

Mercedes Book 📘's Linkedin Analytics

Mercedes Book 📘

Mercedes Book 📘's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mercedes Book 📘's Linkedin Analytics

Mercedes Book 📘

Mercedes Book 📘's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Mercedes Book 📘's Linkedin Analytics

Mercedes Book 📘's Best Posts (last 30 days)