Unconventional IQ.

Bringing big dreams, bold solutions, and transformative strategies to both small and large brands. Let’s take exciting risks together and make your brand shine in the worlds of beauty, travel, entertainment, museums, and more!

Principal Marketing Consultant

Tufts University

Develops and implements marketing strategies for the School of Arts and Sciences, with a special focus on the Graduate School of Arts and Sciences and SMFA at Tufts. Creates marketing plans for prospective students, parents, school counselors and influencers. Oversees relationships with outside agencies and media vendors.

Assistant Director of Marketing & Communications

Lesley University

At Lesley University, I held various roles, including Assistant Director of Advertising & Paid Media, Manager of Advertising, Media, and Promotion, and Marketing Communications Manager. I was responsible for planning and executing advertising campaigns, social media strategies, and paid search efforts to support enrollment goals and university priorities. I also managed production of recruitment collateral, including print materials, videos, and multi-media presentations. Additionally, I coordinated promotional activities, event sponsorships, and media buying across multiple channels, while managing marketing initiatives and content creation for SEO optimization.

Assistant Director of Advertising & Paid Media,

Museum of Science

·At the Museum of Science, I held roles as Marketing & Press Associate, Marketing Coordinator, and Marketing Assistant. I developed and implemented integrated marketing plans to drive attendance and created promotional partnerships to expand audiences. I managed media promotions, wrote press releases, and supervised the production of marketing collateral, including TV spots and print materials. Additionally, I managed high-profile events, coordinated with the press, and maintained a multi-million dollar budget. I also oversaw marketing interns and created content for e-marketing communications.

Marketing & Press Associate

iHeartMedia

Sales And Marketing Intern

As an experienced marketing professional, I specialize in the entertainment, beauty, non-profit, and education sectors, with a strong track record of success on both local and national levels. I bring strategic thought leadership, a results-driven approach, and hands-on experience in digital marketing and in-house agency environments. Known for my ability to manage and nurture relationships with multiple vendors, I excel at driving impactful marketing initiatives and delivering measurable results.

Most recently, I have expanded into marketing consulting where I like to "think big!" 

Services Offered:
-Marketing Ideation
-Experiential Marketing Campaigns
-Social Media
-Marketing Workshops

Let's Chat: DM me anytime. 

Book a workshop with me or reach out for other services at https://meredithgiesta.journoportfolio.com/

Let's make some marketing magic together!

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