QuartzBio, part of Precision for Medicine

Senior Vice President of Sales & Marketing

At QuartzBio, we help overcome the data chaos inherent in modern drug development. We serve clinical operations and translational research teams in oncology, autoimmune, CNS and other biomarker-rich therapeutic areas, whose progress hinges on navigating and connecting a complex data ecosystem. Our suite of fully connected, end-to-end SaaS solutions is engineered specifically to address the challenges of both sample data and biomarker data management -- providing a single, scalable data platform solution to the biotech and pharma sectors.

Vice President of Marketing

Beck Flavors

Vice President of Sales and Marketing

Dallas Market Center

•	Lead the company’s marketing and strategic planning and brand position in order to ensure that all marketing functions and activities are aligned with the company’s creative vision; this includes branding/positioning, print and digital advertising, media planning, PR, social media, event activations, and more. 

•	Drive overall business strategy and planning while spearheading the business’ growth to achieve sales revenue, customer acquisition, and other KPI goals.

•	Create strategies to improve retail and wholesale performance while identifying opportunities for profitable customer acquisition – lapsed customer engagement, cross-channel buying programs, e-commerce marketing promotions, loyalty rewards, event activations, and more.

Vice President of Marketing - Home, Design & Lighting

Nulo Pet Food

•Lead the development of national retail marketing strategy to drive traffic and transactions in all brick and mortar and e-commerce retail channels with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions and events.

• Managed all e-commerce activations and partnerships including, product placement, marketing programs, content strategy and development, promotional campaigns and other online marketing, brand page design, customer service and analytics across Chewy, Amazon, Wag, PetFlow, and Pet360.

• Furnished total business and marketing strategy leadership with P&L accountability by analyzing the quantitative and qualitative performance of our consumer and trade marketing programs, and developing recaps showcasing ROI in terms of sales results, consumer response, foot traffic, and other KPI metrics.

•Directed the development and execution of the Pet marketing initiatives including product launches, channel to market development and oversight, sales collateral, print advertising, digital marketing, tradeshows, promotional campaigns, social site presence, company website from a Pet perspective and Pet press releases.

Sr. Marketing Director

Henry Schein Animal Health

• Tactically drove development, alignment and execution of all integrated global SaaS marketing to veterinary customers and pet owners by utilizing creative services, brand strategy, traditional and digital advertising, media planning and buying , sales tools, content marketing, CRM and database management, ROI analysis, and budgeting.

• Exceeded corporate sales and profitability goals through targeted marketing and sales strategies that include the creation of a clear, differentiated message of value to the market with the goal of capturing 500+ leads/month across 8 product lines –resulting in a 46% increase in qualified leads, a 42% conversion rate, and record sales of $112 million in 2016 (20% growth).

• Collaborated with product management/development teams to manage the achievement of product growth objectives, including market share, revenue, profit, and return on investment for all the channels/categories of business and key customers.

• Defined and established a more effective sales approach, methods, activities, benchmarks and expectations that helped to build appropriate and accurate pipeline, close rate, sales cycle, and basis for measuring performance of the sales team.

Global Marketing & Sales Director

Argo Products Company

•	Launched B2B marketing campaigns, developed persuasive content and engagement devices, leveraged CRM and marketing platforms to grow and nurture audiences, and supported sales and client services in the generation, development and nurturing of leads and opportunities.

•	Strategically developed marketing performance metrics, monitoring tools, sales support tools, and feedback mechanisms to assess and convey the effectiveness of strategic and tactical marketing activities in order to continuously refine marketing approaches, optimize deliverables, improve outcomes, and leverage marketing investments.

•	Expertly developed short, medium, and long term aspirational strategic marketing objectives, in alignment with broader business goals, and lead company-wide marketing activities to promote profitable growth in existing and new business space.

•	Inspired increased web traffic by 70%, tripled company RFQ's, and brought in 3 of the largest contracts totaling $150M/year by implementing and managing integrated digital marketing campaigns and strategic marketing tactics to promote services and drive new leads.

Marketing Director

Douglas Bio Research

•Created and implemented US marketing strategies and programs which interpret and communicate the organization’s unique selling propositions to the pharmaceutical and clinical development industry.

•Drove top line revenue growth across the business unit segments by properly positioning, packaging and promoting the product portfolio and by balancing priorities across the different revenue-driving levers using best practices and data-driven analytics (new sales, upsell/cross sell and retention).

•Lead product marketing efforts including product label design, launch and penetration strategies, brand management, channel and campaign development, competitive analysis, field and customer engagement efforts.

•Ensured development and effective implementation of brand objectives and strategies, including managed markets and launch readiness, while overseeing development of tactical plans (integrated marketing efforts, sales/promotional tools, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals.

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