Syzzle & Co.

As a Talent Management & Digital Marketing Firm, Syzzle & Co. develops go-to-market monetization strategies for Athletes, Entertainers, and SMBs. 

1️⃣ Priority mapping
2️⃣ Digital GTM action plans
3️⃣ Crafting blue ocean strategies for optimal market positioning & penetration

Owner

LA Fitness

Yoga Instructor

Magic

Facilitated discovery calls with luxury, digital e-commerce retailers, and automotive brands like Yves Saint Laurent and McLaren to evaluate product compatibility and identify optimal use cases for their web3 strategy.

Influenced the signing of a $45K service-level agreement  and conducted  6-7 meetings weekly with c-suite executives & developers worldwide, fostering engagement and interest in implementing Magic’s patented delegated key management services (DKMS) for their blockchain projects and initiatives.

Sales Development Consultant

LinkedIn

The Business Leadership Program (BLP) is a sales leadership development program that prepares emerging professionals to jump start a successful career.

Rotation 4: Online Sales Organization - Media Sales Associate (Growth + Startups)

- Delivered client optimizations to maximize audience penetration & incrementally accelerate growth on LinkedIn.
- Partnered with assigned sales team to identify opportunities to unlock + grow $5.5M book of business 
- Connect LinkedIn media customers with designated sales partners to garner ~$600K opportunity upside for FY’23 H1Q2. 



Rotation 3: Online Sales Organization - Marketing Acquisition

•	Launched two global acquisition campaigns (CTR: .44% surpassing Q4 Benchmark .13%)  and implemented 3 a/b tests to inform future GTM MKT strategy
•	Aquired 3.9k customers & achieved value (spend $1k within 90 days) 
•	Effectively led live briefings with creative agency, EG+ to design campaigns
•       Project managed two cross-functional teams to ensure deliverables were met and campaigns were promptly launched to market. 


Rotation 2: NAMER Agency and Channel 
• Project managed the High-Consideration B2C (auto, tech, luxury, travel) guide for 10+ A&C leads to distribute to global books of business and internal sales teams. 
• Created a wireframe microsite for the A&C team to provide supplementary content and learning material to external partners.

Rotation 1: LinkedIn Global Customer Operations
• Globally advised 50+ LinkedIn Recruiter customers on GTM best practices resulting in 100% quota attainment.

LinkedIn Marketing & Media Sales Associate

Agency Partnerships

TEDxEvanston

Leading the marketing strategy and event experience for TEDXEvanston. 

Collaborating and managing a global team with MBA candidates from the Northwestern University Kellog School of Business and volunteers from Liberia and Portugal. 

Creating digital assets to run across social media platforms - Instagram & LinkedIn

Successfully held a sold out event (100 tickets) with a 60% attendance rate.

Co-Lead and Director of Marketing

Performance 80 Fitness Studio

Personal Trainer

Nike

Led the UX/UI design for Women's Global Offense & Geo to create digital wireframe for microsite

Advised 10 Director+ leaders from the Digital Commerce, Digital Innovation & User Experience offense providing recommendations on Nike Sports Bras & Tights GTM strategy for @NikeWomens on Instagram 

Designed app prototype for Nike Fitness enthusiasts community leveraging Nike Training, Running, and SNKRS 
Created on InVision

Women’s Marketplace Intern

SKEB Photography

Photographer

Management Leadership for Tomorrow

Selected as one of 350 for an 18-month professional development program for high-achieving diverse talent 

Complete business case studies and intensive assignments to hone analytical, quantitative and communication skills 

Participate in four conferences hosted by industry leaders, such as Deloitte, Google, Goldman Sachs, Procter & Gamble and Target

MLT Fellow

As a Customer Success Intern, I helped drive adoption, engagement and value amongst clients while implementing LinkedIn’s New Recruiter & Jobs platform along with several other projects and activations.

Global Sales Customer Success Intern

[In]spiring others to take risks, dream big, and become global agents of change--

Greetings! 

My name is Sydney Benson 🚀

🔑 I specialize in B2C, B2B, and Web3 brand management & digital marketing consulting. 

💡I’m passionate about the intersection of technology, brand identity, and human psychology to democratize access to global opportunity. 



When I’m not at work, I enjoy:
     🎨 Creative projects 
     🧘🏾‍♀️ Exploring new fitness activities 
     ✈️ Traveling across the world (13 countries)
     ✅ Increasing productivity 1% daily

What am I curious about?
    ☞ The global stewardship of democratizing access to technology and economic opportunities.

Taplio

Sydney B.'s Linkedin Analytics

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