Mohamed Gamal, MBA

In October 2023, I stepped into a new challenge as the Director of Growth for GMG’s sports brands in the UAE, bringing with me a decade of insights, a vision for strategic growth marketing, and a mission to make an impact that goes beyond just the top line.

My role here is like navigating a high-stakes game, where every move has to be calculated and proactive. Leading an incredible team across CRM, performance marketing, SEO, and affiliate marketing, our mission is clear: drive sustainable growth that boosts profitability without wasting a single dollar.

One of my proudest accomplishments so far has been forecasting e-commerce KPIs with pinpoint accuracy. Anticipating market shifts is no small feat, especially in the fast-paced world of e-commerce, but by building out various scenarios and planning for every possibility, we’ve stayed agile and ahead of the game.

The best part? We’ve managed to improve e-commerce marketing efficiency by a full 30%, not by increasing budgets, but by optimizing every dollar we spend. 

This focus on efficiency has boosted our profitability while allowing us to invest more in what truly matters: creating value for our customers and growing our brand impact.

For me, this role isn’t just about achieving targets; it’s about building a growth story that inspires others. 

Every day, I’m committed to making GMG’s sports brands stronger, more profitable, and better prepared for the future. And if that means challenging the status quo and pushing the boundaries of what e-commerce can achieve, I’m all in.

Director of Growth - Sports

Reach 4 Growth Podcast

In August 2024, I launched Reach 4 Growth, a podcast born from my passion for sharing real, actionable insights on performance marketing, e-commerce growth, and leadership. 

Starting this podcast was more than just a creative project. It was a commitment to build a space where professionals across industries could find practical guidance and inspiration on their own growth journeys.

From my base in Dubai, I’ve had the pleasure of hosting in-depth conversations with industry leaders and experts, each bringing their unique experiences and perspectives. 

These discussions aren’t just interviews; they’re opportunities for listeners to gain insights they can actually use, whether that’s optimizing a campaign, balancing work and life, or leading with purpose.

Running Reach 4 Growth is a hands-on endeavor. I manage everything remotely, from production to distribution, ensuring that each episode is polished, timely, and packed with value. 

It’s been incredible to see the impact this platform has made, and I’m driven to keep pushing forward, making each episode a little more insightful than the last.

For me, this podcast is about much more than content. 

It’s a chance to contribute to the growth of others, sparking ideas and empowering people to reach new heights. 

If you’re ready to dive into a world of growth insights and stories that inspire, join me on this journey with Reach 4 Growth.

Founder

PPC Legends

In October 2022, I started PPC Legends, a community built on a simple yet powerful idea: bring together performance marketers and digital growth enthusiasts who are passionate about PPC and eager to learn, share, and grow together. 

Based in Dubai, PPC Legends isn’t just a group, it’s a space where connections spark, knowledge flows freely, and genuine friendships are formed.

Creating PPC Legends was about filling a gap I noticed in the industry. 

I wanted a place where people could not only access expert insights to solve real challenges in their business but also build meaningful relationships in a casual, open environment. 

Our community thrives on monthly gatherings where we don’t just talk shop; we connect as people, share stories, and have a little fun along the way.

Members benefit from access to industry experts, tailored guidance on overcoming business challenges, and regular webinars to stay updated on the latest in PPC. 

Whether you’re a seasoned marketer or just stepping into the world of performance marketing, PPC Legends offers a supportive environment to grow, learn, and navigate the ever-evolving landscape together.

Interested in joining us? Drop me an email at Gamal@reach4growth.com and let me know what drives you to be part of our community.

PPC Legends is more than a network; it’s a journey we’re taking together, one growth story at a time.

Tamanna.com

In November 2022, I took on the role of Senior Manager - Performance Marketing at Tamanna, diving headfirst into a mission to support their international expansion plan with a holistic, 360-degree approach to performance marketing. 

My year with Tamanna was filled with challenges, growth, and a relentless focus on driving results in a dynamic, fast-paced environment.

I was responsible for overseeing a broad range of channels, everything from Programmatic, Search, and Display to Email and Push notifications (It evolved overtime). 

Managing these channels meant wearing many hats: strategist, creative advisor, budget planner, and A/B test conductor. 

My goal? To ensure that every digital advertising dollar was optimized for maximum impact.

One of my key focuses was on mobile app engagement. 

I led initiatives to increase app installations and drive user engagement, leveraging tools like Branch, and Google Analytics 4 to measure and refine our approach. 

By testing and tweaking landing pages and high-relevancy ads, we consistently drove better traffic quality and engagement, bringing measurable value to our campaigns.

To keep us on track, I developed a long-term marketing roadmap, complete with clear ROI expectations, quarterly targets, and detailed performance reports. 

This roadmap wasn’t just about hitting numbers; it was about setting a sustainable strategy that aligned with our growth goals and provided a clear path forward for all stakeholders.

Every day, I worked to keep Tamanna at the cutting edge of digital marketing, identifying new technologies, setting KPIs, and fine-tuning our approach based on real-time insights. 

It was a role that demanded adaptability, innovation, and constant learning, and I’m proud of the impact we made during my time there.

My journey at Tamanna was about more than campaigns; it was about driving strategic growth and helping the brand reach new heights in a competitive market.

Senior Manager - Performance Marketing

Al-Futtaim

From January 2021 to November 2022, I had the privilege of leading performance marketing for Al-Futtaim’s diverse portfolio of e-commerce brands, from global names like Toys R Us and Guess to regional favorites like Muudha and Ace. 

My role was about more than just hitting targets; it was about crafting strategies that elevated each brand’s digital presence and drove sustainable growth across multiple channels.

As the Sr. Performance Marketing Lead, I was responsible for every aspect of paid performance—from budgeting and forecasting to branding and user acquisition. 

With a focus on optimizing spend across channels, I implemented data-driven strategies to boost visibility and reach for each brand, tailoring our approach to fit both industry giants and niche brands alike.

My time at Al-Futtaim taught me the power of balancing a comprehensive digital strategy with the unique demands of each brand. 

Whether we were expanding awareness for Watsons, fine-tuning ad creative for Sandro, or driving app engagement for Ted Baker, I ensured that our performance marketing efforts weren’t just effective but impactful.

This experience wasn’t just about numbers and KPIs; it was about creating value for both the business and its customers, driving brand loyalty, and building a solid foundation for long-term growth. 

Leading such a diverse range of brands honed my ability to adapt, innovate, and lead a team through the ever-evolving landscape of performance marketing.

Sr. Performance Marketing Lead

https://www.linkedin.com/redir/invalid-link-page?url=Sprii%2ecom

In 2020, I joined https://www.linkedin.com/redir/invalid-link-page?url=Sprii%2ecom as the Performance Digital Marketing Manager, stepping into a role where every decision could directly impact the top line. 

Over the course of the year, I managed an advertising budget in the millions (AED) with a clear goal: to drive growth through effective budget allocation and strategic channel expansion.

One of my proudest achievements was generating a remarkable 10 ROAS, a 25% year-over-year improvement. 

By carefully analyzing performance data, I was able to open new, high-performing channels, ensuring that every AED spent brought maximum return. 

This wasn’t just about managing a budget; it was about rethinking our approach to digital strategy and uncovering opportunities where others might have seen limitations.

Reducing customer acquisition costs (CAC) was also a major focus. 

Through a cross-channel acquisition strategy, we cut CAC by 20% year-over-year while increasing new customer numbers by 33%. 

It was a balancing act of optimization, innovation, and precision, where every tactic had to align with our larger growth goals.

This role taught me the importance of agility in performance marketing. 

The e-commerce landscape shifts quickly, but by staying data-focused and customer-centric, I was able to drive substantial results for https://www.linkedin.com/redir/invalid-link-page?url=Sprii%2ecom. 

Looking back, my time at Sprii wasn’t just about achieving KPIs; it was about transforming challenges into sustainable growth, one strategic decision at a time.

Performance Digital Marketing Manager 

Jumia Group

From February 2018 to January 2020, I had the incredible experience of working as a Performance Digital Marketing Manager at Jumia, driving digital growth across Jumia Uganda, Jumia South Africa, and Zando. 

Working with Jumia pre-IPO, I was immersed in a high-stakes environment shaped by Rocket Internet’s culture, where speed, innovation, and relentless execution were paramount.

Jumia’s ambitious expansion across Africa, fueled by substantial budgets, gave me the freedom to push the boundaries of performance marketing. 

In this role, I was responsible for delivering on aggressive targets: hitting NMV goals, slashing customer acquisition costs (CAC), and accelerating new customer growth across unique and dynamic markets.

In my final year, I met my NMV target, overachieved my Net CAC goal by 40%, and boosted new customer acquisition by 14%. Each market demanded a unique approach, and the Rocket Internet philosophy taught me the value of adapting fast, testing boldly, and iterating constantly to keep up with shifting dynamics.

One of the highlights was leading high-stakes campaigns like Jumia Black Friday, Jumia Anniversary, and Mobile Week. 

These campaigns embodied Jumia’s high-speed, innovation-driven culture, challenging me to manage large budgets, optimize performance across channels, and deliver results that reverberated across multiple regions.

Jumia didn’t just teach me about performance marketing; it shaped my mindset for driving growth in high-intensity, high-growth environments. 

The Rocket Internet culture instilled in me a passion for agility and innovation, a foundation that continues to influence how I approach digital strategy today.

Peformance Digital Marketing Manager - Jumia Uganda, Jumia South Africa, and Zando

AWstreams

In early 2017, I joined AWstreams as a Digital Account Executive with a clear purpose: to build a strong foundation of technical skills in digital and performance marketing. 

I knew that to truly understand the digital landscape, I needed hands-on experience in a high-pressure environment, and AWstreams delivered just that.

Working over 10 hours daily in a fast-paced, client-driven setting, I was immersed in every aspect of digital marketing. 

My role involved managing social media accounts, coordinating website and app development, and delivering end-to-end solutions for a variety of clients. 

I was responsible for leading a team of creatives, strategists, content creators, designers, videographers, and more to execute campaigns that were both innovative and results-oriented.

I was also heavily involved in client pitches, working closely with clients to understand their needs and align our strategies with their goals. 

This experience taught me how to translate client visions into actionable plans, even under tight deadlines and intense pressure.

Beyond the technical skills, the demanding nature of the role taught me resilience, adaptability, and the value of collaboration. 

Every day at AWstreams pushed me to grow, to innovate, and to exceed expectations, a foundation that has shaped my career in digital marketing ever since.

Digital Account Executive

Le Garage Auctions

In February 2016, I took on my first digital marketing manager role at Le Garage Auctions. 

Stepping into this position was both exciting and challenging; it was here that I had the opportunity to shape and execute a complete digital strategy for the first time. 

I was responsible for bringing Le Garage’s website presence to life, creating campaigns that captured the brand’s essence while driving engagement and growth.

Managing multi-channel marketing campaigns was new territory for me, but I was eager to learn and adapt. 

This role taught me how to balance creativity with strategic planning, making every campaign not only visually compelling but also data-driven.

As a one-person digital marketing team, I wore many hats, strategy, execution, analytics, and even a bit of seller relationships management and customer service. 

This hands-on experience was foundational, teaching me the intricacies of digital marketing from the ground up. 

Every day presented new challenges and learning opportunities, but it was precisely what I needed to build the confidence and skills for a career in digital marketing.

Looking back, my time at Le Garage Auctions was invaluable. 

It was the start of a journey that has taken me through multiple facets of digital marketing, and it instilled in me a passion for helping brands grow and connect in meaningful ways.

Digital Marketing Manager

Vodafone

In April 2014, I took on the role of International Account Advisor at Vodafone UK, a position I pursued on the recommendation of my mentor. 

The goal was clear: to strengthen my customer service skills, improve my English, and ultimately become a more empathetic, effective marketer. 

Looking back, this role became one of my secret weapons in the industry, arming me with two often underrated skills, listening and empathy.

Handling client relationships for UK customers wasn’t just about answering calls. 

It was about building trust, actively listening to their needs, and finding solutions quickly and effectively. 

Every day, I worked to exceed service level agreements, going above and beyond to ensure that our customers felt genuinely valued.

This role pushed me to be proactive, constantly looking for ways to improve our processes and elevate the customer experience. 

I also had the privilege of mentoring new employees, helping them navigate the fast-paced environment while fostering a culture of teamwork and support.

The experience taught me the value of empathy, how understanding a customer's perspective can turn a challenge into an opportunity. 

It also honed my listening skills, a fundamental but often overlooked aspect of communication. These skills became a cornerstone of my approach to marketing, where understanding the customer is everything.

My time at Vodafone was more than a job; it was a lesson in human connection. 

It taught me that no marketing strategy succeeds without truly listening to and understanding your audience, a lesson I carry with me in every role I take on.

International Account Advisor (UK)

Senior Manager | Performance Marketing | Sharing Learnings on LinkedIn

Hey there, I’m Gamal, and my mission is simple: I’m here to turn loss-making e-commerce ventures into profitable, sustainable success stories. 

Growing up in the quiet, serene streets of Aswan, Egypt, I learned early on that growth isn’t just about getting bigger; it’s about finding purpose in the journey. 

Fast forward to today, with over a decade in performance and growth marketing, customer acquisition, and retention, I’ve been fortunate to work across industries and geographies, driving growth, cutting marketing waste, and delivering results that truly matter.

As the Director of Growth at GMG, I lead digital marketing for one of the Middle East's largest retail groups.

I’m passionate about sharing what I’ve learned along the way, whether it’s helping junior marketers get their start or showing entrepreneurs fresh strategies to keep pushing forward.

This is why I started the Reach 4 Growth podcast. 

It’s my way of giving back to an industry that’s given me so much, and it’s a space where I can share actionable insights, hard-won lessons, and a bit of my journey with others. 

On the podcast, I dive deep into strategies that focus on ethical, data-driven growth because, for me, success isn’t about quick wins; it’s about building something that lasts.

Marketing, to me, isn’t just a job. It’s a way to empower brands, teams, and people to reach their potential. And if I can help make e-commerce profitable again while lifting others up, well, that’s a mission I’m proud to take on.

If you're on a similar journey, or just curious about the world of growth, let’s connect—whether through my podcast, here on LinkedIn, or wherever our paths cross. 

After all, growth is better when it’s shared.

A community for performance marketing and digital growth based in Dubai. Our purpose is to guide and connect people interested in PPC

By Joining our community, you will have the following benefits:
1. Access experts who can guide you with the challenges you face in your business.

2. Make new friends, as we will have monthly gatherings where we have fun and get to know each other.

3. Free webinar to navigate through the latest industry updates.

Now you can join our community for free; send me an email to: Gamal@ppclegends.com explaining your motives for joining the community.

PODCAST 🎙️ Episode 14 is live! Don’t miss this one!

(Unless you want AI to take your job)

This week's guest is Colin Fitzpatrick a tech powerhouse who’s been shaping the game at Salesforce, HubSpot, and Oracle. 

It’s not just another conversation it’s a roadmap to the future of marketing.

Here’s what you’ll walk away with: 

✅ Why AI agents aren’t just tools: they’re game-changers for productivity.
✅ How blockchain is quietly revolutionizing more than just currency.
✅ A cheat sheet for thriving in an AI-driven job market.
✅ NFTs: Think loyalty programs, not just collectibles.

And here’s the kicker: 

Colin delivers career-changing insights on storytelling, startups, and the workforce transformation we’re all about to face.

💡 This isn’t just an episode; it’s a blueprint for staying relevant.

 Mohamed Gamal, EMBA

Director of Growth Marketing | Reach 4 Growth Podcast

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