Entain

●	Leadership of Retail analytics team, leveraging BI infrastructure to add business value
●	Power BI deployment to 15,000 colleagues, including scorecards & KPI dashboards
●	Delivery of all insights to product owners enabling commercial strategy delivery
●	Ownership & development of business models including Property model (responsible for all property optimisation decisions across 2700 retail outlets), Compliance/RG, and some Customer predictive models driving the CRM strategy
●	Customer research lead on many Retail propositions (e.g. 'store of the future')
●	Key stakeholder in commercial contract discussions using data to add insights

Head of Retail & Omni-channel Analytics

Gala Coral Group

●	Established first analytics function for the retail business (built team from 1->8)
●	Built Coral's CRM solution and integration into Salesforce marketing cloud
●	Using data to deliver Product, Price, Place, Promotion recommendations across marketing (MMM), CRM / LTV, odds-setting strategy, property optimisation
●	Worked with CFO to support Ladbrokes/Coral merger winning CMA approval

Head of Gaming Yield Management

emnos (part of American Express Group)

●	Customer-centricity led data consultancy (similar to Aimia/dunnumby). Client lead for Target, Morrisons, Ladbrokes & Premier Inn delivering 50% of revenues
●	Customer segmentations (e.g. Behavioural, Value, Missions) and Customer Strategy development
●	Pricing/Yield Management, Promotional & Store Format optimisation
●	Targeted communications (CRM) strategy formulation by using business data

Senior Manager - Consulting

Home Retail Group PLC

●	Using product sales & spatial data to optimise range within store (macro & micro)
●	Managed concessions contract discussions and deployment (£6m/year)
●	Developed & led team of 5

Space Strategy & Planning manager

●	Reported direct to the Exec Strategy Director
●	Lead on several M&A proposals (£40m-£250m range) including presenting the business case to Exec, valuation, consumer research, Q&A, mgmt meetings
●	Developed strategic & financial business case for the move of the Homebase customer loyalty scheme to Nectar which completed in 2009

Strategy Development Manager

●	Developed (w/Oliver Wyman) statistically led database tool for promo appraisal & optimisation, delivering £6m/yr margin benefit, used daily by 50+ people 
●	Marketing performance (MMM) analysis e.g. coupons, promos, press/radio/TV

Senior Promotions Analyst

●	Improved weekly trading process, to better understand performance drivers
●	Financial appraisal & insight delivery of new furniture catalogue (e.g. sales, profit, DPP, range analysis), accounting for £70m/yr sales

Finance Manager

Deloitte UK

●	Corporate tax strategy for large multinationals incl client/HMRC negotiations
●	ACA Chartered Accountancy qualification (first time passes)

Assistant Manager

Arthur Andersen & Co.

Assistant manager

Senior leader roles both SME and FTSE100 businesses working closely with Exec teams and other senior leaders in Finance, Marketing, Strategy, Commercial & Operations.

Passionate about driving the use of BI/data & analytics within organisations to deliver customer LTV, coupled with professional finance and management qualifications enabling translation of business strategy and financial metrics into value-adding KPIs and communication to all levels within the business. Hands-on experience of data warehouses, analytics and visualisation as well as Marketing and FP&A functions.

Strong systems skills inc Python (Data Science / ML focus), Power BI, Excel and SQL

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