Micaela Shaw's Linkedin Analytics

I've spent my 15+ year career leading marketing across mission-driven consumer technology and educational brands. I'm an expert at driving subscription and e-commerce revenue through acquisition and retention. My passion is building world-class teams where people are learning everyday and empowered to be their best selves. I'm an Activator dedicated to turning ideas into action, (according to StrengthsFinder it’s my top talent!) Some recent business themes I've worked on: *Cracking acquisition outside of walled gardens *Partnering with product and content teams to build brands that pull vs. push *Identifying target personas & fortifying differentiation *Extending subscriber retention *Navigating monetization model transitions I’ve managed teams of 20+ and led growth budgets exceeding $40M but I’ve also been a one-woman show, built ambidextrous teams from the ground up and tested out ideas with $500. Big or small, the teams I've led have been successful through compounding growth. After getting my MBA, my first big marketing gig started with selling dishwashers, and by that I mean the most dishwashers of any brand in North America! We also made the Bosch home appliance brand the definitive European kitchen line with double-digit YoY growth in kitchen package sales. I fell in love with growth-stage businesses at Inspire Clean Energy, where I joined as employee #8. Within 3 years, we were listed at #196 on the Inc 5000 for revenue growth and had built a team of 150+. The company was ultimately acquired by Shell. After Inspire, I led direct response & lifecycle marketing at e-commerce brand Custom Ink. At Literati, I oversaw the marketing team and drove acquisition and retention through our D2C subscriptions and school partnerships. -Extensive experience leading growth-stage organizations and owning budgets from $500K-$40M at 3-5 ROAS. -A strong understanding of data and its ability to enable a better customer experience -Proven ability to identify high-potential customers, channels and messaging that promotes high relevancy and urgency. -Extensive background optimizing the marketing funnel and owning attribution within and across channels. -Successful track record of developing brand-aligned partnerships to improve access to target personas. -Broad experience advocating for voice of customer in executive level product, sales, finance and technology decisions. Learn more about me & my work at micaelashaw.com