Sales Director at FloraWorks, Leading CBN Wholesaler & Manufacturer

You've watched the CBD market explode. What if I told you there is a new cannabinoid with just as much momentum? Cannabinol (or CBN) is the most exciting cannabinoid your target customers will be asking for and is forecasted to grow in demand over the 2021-22 period. Is your wellness company you prepared to meet those demands?

As a recreational cannabis professional in Oregon since 2015, my mission is to connect cannabis companies with the resources they need to succeed. The climate of the consumer wellness sector is changing as new discoveries about the benefits of hemp & cannabis come to light. I help cannabis start-ups scale up to become industry leaders. With years of experience at multiple Cannabis Wholesale & Distribution companies, I lead company growth and have grown sales from $0 to $25 Million annually. 

Now my mission is to help your company stay ahead of the game in a competitive CBD market. FloraWorks is the global leader in high-quality and hemp-derived CBN isolate wholesale. I provide resources from start to finish to help your company onboard this rare cannabinoid that shows incredible benefits for sleep, pain, and anxiety among others. Connect with me and let's get started.

Before reading, can you guess where on the graph Wyld launched?

FloraWorks TH 🌊 V isolate distribution volume is up 380% YOY, So I think it’s safe to say that 2025 was finally the “breakout year" for this molecule. 

What drove the growth?

 - For one, our wholesale $ dropped 36% YOY, finally bringing COGS down to earth, allowing for retail pricing under $20/unit. We were able to do this thanks to our new manufacturing partnership that was built to ramp demand through lower costs and higher production capacity. 

- Wyld launched its Kiwi 1:1 in April of 2025, and doing what they do: $5.7M in sales in 2025, with double digit month over month growth and over $1M per month run rate! 

- Expansion into younger east coast markets such as New York and Maryland where sales growth of all minor cannabinoid infused products continues to perform well. 

By the numbers:

Total THCV sales reached $52,379,226 in 2025, representing 53% YOY growth. 

In the last 90 days, 64% of all THCV product sales came from California (32%), Massachusetts (14%), and New York (18%).

Pricing: 
Average normalized pricing for THCV edibles came in at $17.79, compared to $11.60 for non THCV items. 

While the sales margin for each category was nearly identical, consumers continue to signal the desire for new experiences and targeted effects and their willingness to pay a premium for it. 

Looking ahead to 2026, the opportunity is less about invention and more about execution. Engaging consumers in established markets like Arizona, Colorado, and Washington will come down to education and confidence at retail. 

Sales team and brand ambassadors, be sure to remind budtenders and dispensary managers how to position TH 🌊 V products so they can drive:
bigger baskets, 
better experiences, 
and higher lifetime customer value.

TH 🌊 V is a win for brands, retailers and consumers! 

#cannabis #hemp #sales #data #trends

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