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Michael Bertrand

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Mr. Bertrand is a senior living market and development consultant who began his career as an MAI designated real estate appraiser. He has lived and worked in Louisiana, Florida and New England, and developed a specialty in the health care and senior living space beginning in 1989. His experience included the completion of appraisals and market studies throughout the United States on hundreds of senior housing developments including long-term acute care hospitals (LTACH), skilled nursing facilities, assisted living/memory care communities, independent living/congregate care communities, as well as Continuing Care Retirement Communities (CCRC’s). Clients included national and regional commercial banks, HUD, attorneys, as well as private investors. In 2013, after 29 years in the appraisal business during which he was self-employed the majority of the time, Mr. Bertrand made a career change to focus more on providing market analysis and development consultation in the senior housing space. He ultimately became a partner in Memory Care Centers of America, LLC (MCCA) where his primary responsibilities were site identification and evaluation, internal market / feasibility analysis, financial modeling, and preparation of investment summary packages and other documents for lenders and investors. MCCA successfully constructed and opened three 48-unit/50-bed memory care communities in Baton Rouge, LA, Simpsonville, SC (a suburb of Greenville), and in a suburb of Richmond, VA. All three communities have been subsequently sold to a REIT. Mr. Bertrand is now taking advantage of his 30+ years of experience in senior living/health care and dedicating most of his time to building a tech company in the senior living space.

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