Neon Treehouse

Lead a team of four campaign managers, overseeing the full biddable process from campaign implementation to data analysis, serving a diverse client portfolio across both B2C and B2B sectors.

Handle the transition from Universal Analytics to Google Analytics 4 and roll out enhanced conversions to improve the accuracy of conversion measurement.

Key Accounts
B2C: Spendless Shoes, National Pharmacies, Illuminate Adelaide, WOMAD, Gluttony
B2B: Adelaide Economic Development Agency (AEDA), Civilmart
Markets: ANZ

Head of Ad Strategy

Manage the entire lifecycle of search and social media campaigns, build performance dashboards for data visualisation, and perform in-depth data analysis to guide optimisations and help clients understand the impact of advertising.

Introduce UTM parameters best practices to improve attribution accuracy in measuring campaign performance and allow audience segmentation to scale campaigns.

Digital Ads Strategist

Execute search and social media campaigns, from account creation and tracking tag configuration to post-campaign analysis, focusing on Google Ads and Facebook Ads.

Build and maintain a media plan template in Google Sheets to standardise campaign naming conventions to facilitate reporting.

Campaign Manager 

Wavemaker

Work closely with the internal search engine marketing team, the programmatic agency, and major publishers to develop tailored paid, owned, and earned media solutions and consistent reporting that addresses the client's business requirements.

Account: Huawei Technologies
Markets: APAC, EMEA and NA

Media Planner

Build campaign reports by compiling data from multiple channels, including social media, display advertising, TV, and print, to unveil key insights that support the media team throughout the planning and buying process.

Media Executive

A data-driven marketing professional specialising in campaign management and data visualisation for performance analysis, I uncover insights and support informed business decisions. With experience in client management across both B2C and B2B sectors, I blend analytical skills with strategic oversight to drive success. My areas of interest are website analytics and data processing, and I have been expanding my skill sets in Google Tag Manager and SQL.

Skills: Digital marketing, marketing data analysis, advertising operations, search engine marketing (SEM), social media marketing and programmatic advertising.

Advertising Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads and Apple Search Ads.

Analytics: Google Analytics, Looker Studio and Google Search Console.

Tag Management: Google Tag Manager.

Spreadsheet: Google Sheets and Microsoft Excel.

Basic knowledge: SQL and BigQuery.

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