Michael Fisher's Linkedin Analytics

Most better-for-you brands look “healthy”. Boring packaging. Sterile branding. Zero personality. Not Rotten. We make low-sugar candy with premium, better-for-you ingredients but with all of the nostalgia and personality you expect from your candy. From Dr. Rotten to Franky Freak, we’ve built a universe of characters that will end on your TV screen one day! Since launching, we’ve: • Developed products that compete with billion-dollar brands • Captured a completely new customer base (70% of our customers are new to better-for-you candy!) • Launched in major national retailers We’re revolutionizing the non-chocolate candy category, one of the fastest-growing segments in candy. I’m always up for connecting and chatting about building better-for-you products and brands that don’t force people to compromise. And don’t forget to Feed Your Freak some Rotten!