Foxtons

•	Spearheaded the formulation and execution of a comprehensive data strategy, aligning with senior management to bolster data-driven initiatives that enhance revenue, optimize costs, and elevate customer experiences.
•	Fostered strong partnerships with C-suite executives, cross-functional directors, and tech teams, championing the integration of data products to align with overarching business objectives.
•	Established and steered a robust data science department, overseeing the entire project lifecycle from ideation to deployment, ensuring tangible business outcomes.
•	Orchestrated the seamless integration and management of data within the marketing tech stack, guaranteeing consistent and efficient data flow across platforms.
•	Orchestrated the scope, design, and successful implementation of an Azure data platform, laying the foundation for a robust data architecture that includes a state-of-the-art data warehouse and key performance metrics.
•	Championed the widespread adoption and integration of PowerBI, revolutionizing business intelligence tools, reporting mechanisms, and visualizations across the organization.

Director of Business Analytics

•	Spearheaded the delivery of comprehensive reports and business intelligence solutions, driving data-driven decision-making across all departments.
•	Visioned, scoped, and successfully deployed a cross-channel customer engagement platform, enhancing interactions and touchpoints throughout the customer lifecycle.
•	Meticulously mapped out the entire customer journey, pinpointing critical moments and ensuring the implementation of the most effective next best actions to optimize engagement and satisfaction.
•	Established and managed a research and insight department with dual objectives: monetizing Foxtons data and fortifying the Foxtons brand positioning and narrative. 
•	Proactively sourced data from 3rd parties, seamlessly integrating and enriching the existing first-party data with valuable third-party demographic, financial, and behavioural data points, amplifying the depth and breadth of insights.

Head of Data Services

•	Spearheaded the development and implementation of sophisticated attribution modelling techniques, providing a holistic view of marketing touchpoints and their impact on conversion.
•	Led the setup and optimization of digital marketing campaigns, ensuring alignment with business objectives and maximizing ROI.
•	Implemented advanced web tracking mechanisms, capturing granular user interactions and providing actionable insights for campaign adjustments.
•	Conducted comprehensive brand and competitor market research, identifying growth opportunities and recommending strategic expansion and acquisition initiatives.
•	Leveraged data analytics to uncover cross-sell and up-sell opportunities, driving revenue growth across various business segments.

Operations Director/Senior Marketing Analyst

•	Responsible for the analysis and optimization of marketing campaigns, ensuring budgetary efficiency and alignment with strategic objectives across the Foxtons office network.
•	Monitored and evaluated the performance of digital marketing initiatives using Google Analytics, providing actionable insights to enhance campaign effectiveness.
•	Crafted customer segmentation strategies and developed personas through clustering analysis, leading to tailored marketing approaches and improved campaign outcomes.

Marketing Analyst

Experian

•	Orchestrated the formulation and development of pricing contracts for products across the EMEA region, ensuring competitive positioning and profitability.
•	Maintained and enhanced product reporting tools, consistently tracking financial returns across various countries to inform strategic pricing decisions.

Pricing and Finance Analyst

NHS Trust

•	Played a pivotal role in a pilot project aimed at leveraging both NHS and Social Care data to minimize hospital admissions, showcasing the potential of integrated healthcare data.
•	Designed and managed monitoring systems to proactively identify high-risk individuals, ensuring timely interventions and improved patient outcomes.
•	Delivered in-depth analysis and insights on prevailing trends, patient behaviours, and interactions, driving informed healthcare strategies and policies.

Data Analyst

deVere Group

•	Conducted meticulous research on financial services and products, providing clients with tailored advice and solutions to meet their financial objectives.
•	Collaborated closely with clients to understand their financial goals, risk tolerance, and investment preferences, ensuring optimal portfolio allocation and wealth growth.

Financial Consultant

Seasoned analytics professional with over a decade of experience in driving data-driven strategies for iconic businesses. Recognized for pioneering the adoption and democratization of technology and data, I have consistently led high-performing teams to achieve transformative results. My expertise lies in securing C-level and Board-level buy-ins, fostering a data-centric culture, and mentoring teams to exceed performance benchmarks. I thrive in cross-functional collaborations and am passionate about leveraging data to steer business growth and innovation.

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