Michael Maximoff's Linkedin Analytics

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 for extra work. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗻 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗴𝗼𝗼𝗱 sales copywriter (think short-form, conversational copy: emails, ads, messages). 𝗜𝗳 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 beat ChatGPT 1-to-1 in writing better emails. Then I have an opportunity for you. We should talk 👉 writethisway@buywords.io

This is so cool, I am soo gonna test this

The most depressing sight ever: SXSW London, Startup Pavilion. 2 PM on Monday, opening day. Some startups didn’t even bother to show up and present. What’s frustrating is that probably many strong startups were rejected to make room for these guys. Same goes for speakers, long, boring panels about nothing. I’d rather they just prepared some slides. Reporting live from Day 1 of the very first SXSW London. As of now, I wouldn’t recommend businesses send their teams or sponsor anything here.

Getting survey submissions from the C-suite in 2025 is absolute hell. It’s probably easier to book leads and meetings than to get them to complete a damn survey. What am I missing here? What’s the best playbook to actually engage people for surveys?

↳ People. ↳ Problems. ↳ Personal Tasks. They are the enemies of creative writing. They drain the energy, time, and focus you could otherwise spend on creating and writing. Unfortunately, in business, there are times when you have to dive into those head-on and swim through them for weeks. That’s why I haven’t been posting much and delayed my newsletter. Sometimes, AI isn’t the answer. It’s the creative fuel and 24h in a day.

Why full-cycle sales outsourcing is not your best choice. 10 years in sales outsourcing and over 1,000 completed projects speak to you! Although it sounds tempting, getting someone to take care of your entire funnel, in reality, a jack-of-all-trades often falls short across the board. I break it down in detail in this article on why I don’t recommend outsourcing full-cycle 👇 https://lnkd.in/edRPF8QD

My Top 7 Articles to Guide You Through Omnichannel Appointment Setting -> From Beginner to Advanced 1️⃣ Omnichannel vs. Multichannel Marketing in B2B Understand the difference — and why it matters in today’s B2B landscape. ↳ https://lnkd.in/eM5Hxw3Y 2️⃣ Outsourcing Lead Generation Learn how to scale faster and smarter by bringing in the right partners. ↳ https://lnkd.in/eSg-tfF5 3️⃣ How to Create a B2B Omnichannel Marketing Strategy A step-by-step blueprint for building an outreach engine that converts. ↳ https://lnkd.in/e4TajaGT 4️⃣ Omnichannel Marketing Challenges What slows most teams down — and how to overcome it. ↳ https://lnkd.in/erpQBP8y 5️⃣ Omnichannel Benefits for B2B A breakdown of the ROI, conversion boosts, and long-term wins. ↳ https://lnkd.in/e9ZY9R-h 6️⃣ Cold Email vs. Cold Call Which channel wins — and when to use both in a coordinated sequence. ↳ https://lnkd.in/eSVa4cTh 7️⃣ Inbound vs. Outbound Marketing How to align both for a stronger funnel and more qualified appointments.. ↳ https://lnkd.in/e3g8fTjm

Influencers are freelance employees of an algorithm. What a quote from Simon Sinek. I’ve been enjoying Simon’s conversation with Steven Bartlett. Must watch for great AI perspective!

I didn’t plan it, but my interview with James Roth, CRO at ZoomInfo, happened right after the infamous U.S. tariffs announcement with the S&P and global markets shaking like a ripped tree. James leads a billion-dollar company with a global sales force, and events like that could easily shake anyone. But not James. Not ZoomInfo. It was an amazing convo with a sharp industry leader. As someone who’s spent 10 years in lead generation, I can say ZoomInfo helped build the outbound industry for all of us. And now in 2025, checking in with James on where the company is heading, plus, thanks to the timing, a chat about crisis management, personal resilience, and perseverance in uncertain times, made this conversation something special. If you haven’t had a chance to watch it yet, here’s my unfiltered conversation with James Roth.

𝗝𝗼𝗯 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗮𝘁 𝗕𝗲𝗹𝗸𝗶𝗻𝘀! We’re looking for an 𝗦𝗗𝗥 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗳𝗹𝘂𝗲𝗻𝗰𝘆 𝗶𝗻 𝗚𝗲𝗿𝗺𝗮𝗻 (native or near-native level). It’s a remote position, so wherever you’re based, if your background aligns and German is your first (or close second) language -> let’s chat 🙏 P.S. My recruitment team says it’ll take months to find the right person with this combo of skills. I’d love to challenge that. I believe in the power of LinkedIn, so if you know someone, tag them. Let’s find our next rockstar together!

You asked -> I delivered. 𝗧𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗵𝗲𝗮𝘁𝘀𝗵𝗲𝗲𝘁 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗕𝗗𝗥𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱. I dug deep and pulled everything my team’s been doing into one clean, practical canvas for BDRs and BDR Managers to use and scale their current motion. Here’s what I included: ☑️ Key metrics to track ☑️ Our actual touchpoint cadence across 3 outbound channels ☑️ Our best-performing sequence template approach ☑️ A list of free tools and resources to make it all easier ✅ And a compensation breakdown to help managers rework their structure for the modern BDR What’s missing?  What should I add next? Let me know.