Sports & Fashion Group 

Founder-Executive Consultant

Geographical Norway

Executive Vice President Of Sales

Point Zero/Nicole Benisti

Executive Vice President USA Sales & Business Development at Point Zero

Frank Lyman Design

Director of Sales

Parasuco

Director Business Development

Sporting Goods Industry

Worked for some of the best Sporting Goods companies in the World e.g. Benetton Sportsystem, Marker Tecnica Volkl Canada, Karhu Canada (Titan, Jofa, Koho, Canadian), Easton Sports Group.

Founder/VP Sales & Operations, Director Sales & Marketing, Sales Agent

As a Founder/CEO-Executive Consultant with over 30 years of experience in both the sporting goods and fashion industry. 
I help international companies expand their presence, and grow their sales in the North American, EMEA, and APAC markets. 
I partner with brands from factories to sales floor, leveraging my expertise in scaling brands, creating unique retail partnerships, and delivering substantial sales increases in highly competitive industries.

I have successfully aligned and partnered with major department stores, specialized boutiques, and e-retailers throughout the Americas, such as Neiman Marcus Group, Saks 5th Avenue, Nordstrom, Bass Pro Shop, Canadian Tire Corp, Costco, etc. 
I have strategically pioneered Canadian brands at the global level, establishing trust and rapport with major distributors and retailers in EMEA and APAC. 
My core competencies include negotiation, key account management, customer relationship management, and business development. 
I am currently pursuing a Certificate of Specialization in Entrepreneurship & Innovation from Harvard Business School (2024) to further enhance my skills and knowledge at the Global Level.
My mission is to bring each brand to the next level in their brand life cycle, while being passionate, humble, goal-driven, and tenacious.

Walmart CEO is retiring, and he’s doing it at the top of his Game ! 
Read On ⬇️

🔹 Very few leaders get to leave at their peak. Doug McMillon is one of them. (Lesson to all CEO’s)

🔹 He didn’t just run Walmart, he reshaped it.
▪️ Digital acceleration, supply chain modernization, a renewed people-first culture… all under his leadership.

🔹 Doug didn’t simply “manage” Walmart.
🔹 He carried it. Through disruption, through reinvention, through global pandemic, he led with a steady hand and a genuinely human heart.

▪️He listened.
▪️He elevated people.
▪️He made a 2.5 million associate company feel personal.
▪️He changed Walmart’s place in Culture.
▪️ He injected his “Savoir Faire”how real people actually want to dress.

 🔹 His words today were emotional in their simplicity:
➡️ “Serving as Walmart’s CEO has been a great honor.”
➡️ “I’m proud of what our associates achieved.”

🔹 Doug McMillon retires at the top:
▪️Not because he had to,
▪️Not because the story was over,
▪️But because he built something strong enough to continue without him. 

🔷 And that might be the greatest legacy of all.

🔳 Doug, on behalf of all Walmart customers, Thank You, Merci 🇨🇦

Michael Pagotto

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Why is China Quietly Eating Up The Sporting Goods Industry ! 
Read On ⬇️

🔷 Amer Sports is now a fully integrated Chinese Company. 
(Partly owned by a Canadian 🇨🇦) 

▪️ The real story sits in China, where revenue jumped 47% as consumers flock to brands with real technical heritage, something domestic labels can’t fake. 
Cool Chinese consumers are buying Heritage, not cheap Chinese knock offs ! 

🔷 Arc’teryx, Salomon, Wilson aren’t lifestyle brands pretending to perform. They’re performance brands that became culturally relevant. And that authenticity sells.
	▪️Arc’teryx: +31% The alpine shell built for 8,000 meters is now the uniform of tech executives.
	▪️ Salomon: +36% Trail shoes engineered for ultra-runners now own the streets.
	▪️ Wilson: +16% Federer level credibility powering a new wave of tennis culture.

🔷 Amer is pouring $300M into global retail and China expansion. But that’s the trade: 
▪️Short-term squeeze for Long-Term dominance.

🔷 Consumers Are Buying Heritage And If You Incorporate The Moncler Strategy On Scaling Retail Expansion, You’ve Won The Game !

Click through the Q3 2025 highlights below 👇 and read the full press release 👉 https://lnkd.in/dp4cxN73

ABG + Shaq + Steph Curry = A Power Move Waiting to Happen
Read On ⬇️

🔷 Steph Curry showing up in Reebok Shaqnosis wasn’t just nostalgia it was a HUGE message.

🔷 He’s a sneaker Free Agent.
Shaq’s already said his camp is talking to Curry’s team.
And now the whole industry is asking: “What’s He Gonna Do?”

🔷 Here’s the crazy truth:

	▪️ Jamie Salter 🇨🇦 and Authentic Brands Group know how to turn moments into billion-dollar machines.
	▪️ Reebok needs a modern face, Steph Curry is the guy.
	▪️ Shaquille O'Neal  + Stephen Curry under one roof would be pure Star Power and pure business.

🔷 If ABG lands him, it won’t just be a deal, it’ll be the 2025 Takeover of The Year in Sponsorship Sports ! 

🔳 Read more: https://lnkd.in/e29B4HCk

An American is out there promoting Canada’s resources louder than we are. 
So let’s be blunt 
(Thanks Ambassador Bruce Heyman ):

	▪️Canada is the world’s #1 reliable resource superpower.
	▪️Not China.
	▪️Not corrupt regimes.
	▪️Canada.
	▪️We have the critical minerals the world needs.
	▪️We have the ethics, governance, and stability others don’t.

➡️ Bottom line:
 ▪️Maybe we don’t need the world… but the world definitely needs us.

🔷 Isn’t time for Canada to stop whispering, and start OWNING IT

In this short clip from our CEO Ambassador Bruce Heyman’s conversation at the Cercle canadien de Montréal, he captures what so many of us felt in the room: that Canada is at a generational turning point — with the talent, resources, and ingenuity to lead in energy transition, infrastructure, decarbonization, and sustainable food and agriculture, our opportunity is clear: to think long-term and invest with purpose.
At Power Sustainable, we share that conviction and we intend to invest behind this vision for Canada.

#CanadaMoment #LeadershipWithPurpose #PowerSustainable #SustainableInvesting #EnergyTransition #Decarbonization #SustainableFood #SustainableAgriculture

To all my American friends, colleagues, and connections
Happy Thanksgiving 🇺🇸

🔳 From across the border 🇨🇦, 
I wanted to take a moment to wish you, your families, and friends a very Happy Thanksgiving!

🔳 It’s a wonderful time to pause, gather with loved ones, and reflect on the things that matter most.

🔳 I’m grateful for the relationships and collaborations we’ve built together, and I hope your holiday is filled with warmth, good food, and cherished moments with those you care about.

🔳 Wishing you all a peaceful and joyful Thanksgiving! 🍁

#Thanksgiving #Gratitude #USA #Canada

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