Harpak-ULMA Packaging, LLC

As a Content Developer for Harpak-Ulma, I develop precision content strategy for various marketing campaigns and initiatives within the industrial machinery industry. I also craft, manage, and curate web copy and content across various digital marketing mediums to increase brand awareness and improve organic engagement for a wide range of B2B and B2C customers.

Content Developer

ThriveHive

As a copywriter for ThriveHive (Propel), I wrote content according to the needs of the client. Having worked with close to 1000 small to medium-sized companies in my career with ThriveHive (Propel), I aimed to use their voice and message to create positive awareness of their brand, products, and services through compelling copy.

Senior Content Marketing Specialist / Copywriter

Grand Circle Corporation

Sales

Circles

Responsible for web content and database management for an international marketing company specializing in concierge services and lifestyle experience   

Partial Portfolio: Macy’s Thanksgiving Parade, Coachella, Oktoberfest 2011, Broadway Shows, Napa Wineries, American Express Dining Programs   

Assisted with web content and product copy for 3 national brands

Created travel and leisure guides, restaurant reviews, daily newsletters, event marketing, promotions

Collaborated and brainstormed with Head of Publishing and Account Executives on branding, content strategy, and project scope 

Improved an existing in-house database management system (Knowledge Management database):

Authored technical tutorials, training resources, and information guides to maximize productivity and user interface 

Edited 2000+ employee-authored, web-based content items for system usage	

Conducted in-depth group and one-on-one training sessions with employees on database use and external communications processes

Acted as a Project Manager for all departments:

Worked with Client Representatives/Product Marketers to create company awareness for employees

Coordinated and conducted bi-weekly meetings to discuss process mapping and database enhancements

Wrote and maintained a daily company newsletter “Central Hub” featuring departmental announcements, internal policies & procedures, new product launches, and events

Staff Copywriter

In charge of managing high-level clientele for major accounts:

Educated clients based on extensive research on travel, leisure, and lifestyle information 

Wrote over 8,000 B2C online promotional pieces to sell targeted destinations and promotion of new product knowledge 

Increased company revenues information sharing and service request fulfillment

Research Specialist

•	16 years of experience as a Copywriter specializing in B2B, B2C, Sales & Marketing Copy:
        (Web content, blogging, eBooks, Print, Broadcast, Social & New Media)

•       10 years’ experience in Sales & Management specializing in Client Relations, Project          
Coordination, Consultative Selling, Training & Mentoring 

•	Extensive experience with Travel & Leisure, Consumer Products, Retail, Hospitality, &    Apparel Industries 

•	Proven ability to implement SEO keywords based on consumer trend metrics 

•	Strong research ability and implementation of brand identity and consumer outreach  

•	Outstanding Human Relations, Project Management, and strategic thinking skills with strong operational capabilities

Specialties: Copywriting, content development, content strategy, copyediting, research, project management, training, and communications

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