Blue Portal Consulting

Helping businesses increase their ROI and revenue through Marketing Strategy and Consulting.  Partnering to understand each individual business' who, why, and unique value. Integrating their unique brand identity into all of their brand and marketing efforts.

Founder

Sunrider Cycling

Bike-focused lifestyle clothing brand. Made by cyclists using quality products and designs.

Owner

Mitchell+Palmer

Create and implement media strategy through traditional and digital advertising
Develop and coach media strategist 
Partner with vendors to create client success

Director of Media

Directive

Lead Paid Media department of 35+ paid media strategists, account directors, and associate directors. 
Created, implemented, and oversaw department processes, training, and team development.
Leadership over paid media team, directly managing associate director team and their groups of strategists.
Oversaw department personnel activities while partnering and developing processes with HR and recruiting
Facilitated client onboarding process into the agency
Partnered with the sales team and owned Paid media department sales and business development to grow revenue and agency.

Senior Director, Paid Media

Brainlabs

Teams Director
Leadership over a team of paid media experts while overseeing the group's book of business and key accounts
Developing the team through training and 1 on 1 coaching
Build external client relationships and identify client opportunities 
Oversee and identify performance-driven KPI strategies and goals 
Mastery of Paid Media Channels to meet and exceed client goals
Partnered on new business acquisition through prospect pitch strategies and presentations

Group Account Director

Hanapin Marketing

Promoted to Associate Director overseeing larger teams and key accounts
Leadership over a team of paid media experts while overseeing the group's book of business and key accounts
Developing the team through training and 1 on 1 coaching
Build external client relationships and identify client opportunities 
Oversee and identify performance-driven KPI strategies and goals 
Mastery of Paid Media Channels to meet and exceed client goals
Partnered on new business acquisition through prospect pitch strategies and presentations

Strengths:
Coaching and mentoring | Team leadership | Problem-solving | Paid media; including search, social, and programmatic | e-Comm and B2B |

Associate Director of Services

Oversaw paid media experts and key client accounts
Developing my team through training and 1-on-1 coaching
Build external client relationships and identify client opportunities 
Oversee and identify performance-driven KPI strategies and goals 
Mastery of Paid Media Channels to meet and exceed client goals
Partnered on new business acquisition through prospect pitch strategies and presentations
Create and implement a paid media strategy
- Paid Search | Display | Remarketing | Programmatic | Paid social
Build and analyze reporting, forecasting, and budgeting

Management and Thought-Leadership:
PPC Hero contributor | Team lead | Team strategies and management | Internal processes |Training and certifications

Senior Account Manager

Obility

Build external client relationships and identify client opportunities
Oversee and identify performance-driven KPI strategies and goals
Mastery of Paid Media Channels to meet and exceed client goals
- Google Ads, Microsoft Advertising, LinkedIn Ads, Facebook Ads, Programmatic, Pinterest, Amazon Ads
Partnered on new business acquisition through prospect pitch strategies and presentations
Create and implement a paid media strategy
- Paid Search, Display, Remarketing, Programmatic, Paid Social
Build and analyze reporting, forecasting, and budgeting

Other Skills:
Backend Integration strategies for sales and marketing systems like Marketo, Salesforce, Hubspot, and SugarCRM
Landing Page Optimization

Senior SEM Manager

Anvil Media

Paid Media Strategist

ethology

Digital Paid Media Specialist

ZRT Laboratory

Digital Marketing/Content calendar strategy & creation | Social Media implementation & management | website redesign | SEO strategy and implementation | Paid Search campaign implementation and management | Product and business Photography | Video & Webinar editing - implementation (marketing channels & website) | cross-department digital integration and strategy

Marketing Specialist

As the founder of Blue Portal Consulting, my ambition is to empower businesses to maximize their potential through unique identity-based marketing strategies. I am dedicated to helping businesses discover their unique identity and craft confident, effective marketing strategies that increase revenue and ROI. My goal is to build personalized consultative partnerships– ranging from brand-focused website developments to identity-centric advertising that are not just about managing marketing campaigns, but building long-lasting relationships built for success. With 13+ years in digital marketing agencies, focused on advertising, I've seen and worked with every type of business and have been able to build systematic marketing processes that create value while keeping the individuality of the business at the forefront.

Interested in harnessing the power of identity-driven marketing? Let's build it together.

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