Michael Arking's Linkedin Analytics

How UGC videos identify your best prospects and drive massive conversion. Notice something about the video below? There's no branding.  In today's digital landscape, where attention spans are shorter than ever, brands are constantly looking for innovative ways to capture and retain their audience's attention.   One powerful strategy that has emerged is leveraging non-branded User-Generated Content (UGC). Imagine scrolling through your social media feed and stumbling upon a video that feels authentic, relatable, and engaging.   You're not bombarded with logos or sales pitches, yet you find yourself captivated. That's the magic of non-branded UGC. It taps into genuine human experiences and emotions, making it more likely for viewers to engage, share, and remember.   Now, here's where it gets even more interesting for brands. By remarketing to those who show high engagement with these videos, you can build a massive audience for pennies on the dollar that is genuinely interested in what you have to offer.   Think of it as creating a ripple effect. Someone watches a compelling piece of content, engages with it, and suddenly, they're part of a community that shares similar interests. This community is your golden ticket to expanding your brand's reach.   Once you have this content, analyze the engagement metrics.  Who's watching between 60-100% of your video.    These are your key players. Use targeted ads to remarket to this audience, offering them more content, exclusive offers, or behind-the-scenes peeks.   Remember, the goal is to build relationships, not just sell products. Keep your content authentic, your interactions genuine, and watch as your audience grows organically. It's not just about reaching the masses; it's about connecting with the right people who will become loyal advocates for your brand. Need help with building out a strategy using UGC content strategically? Connect with me and let's chat about this powerful approach. #amazon Ads, #socialmedia ads

I’ve & Ai a beautiful couple. Can’t wait to see their children.

Most CPG brands don’t have a content problem — they have a consistency problem. They know video works. But getting strategic, brand-right, affordable content on a regular basis? That’s the real challenge. One video looks great, but it doesn’t convert. Another one converts, but it doesn’t feel on-brand. And producing at scale? Too expensive or too slow. That’s why we built VideoFlex + Hybrid Motion™ — our smarter way to scale video content for CPG brands. It blends UGC, product footage, and motion design into videos that: ✔ Feel native to the platform ✔ Fit your brand voice ✔ Are built for performance We help brands show up consistently — without the agency markup, long timelines, or creative compromises. If you’re tired of piecing it all together, let’s talk. #CPGmarketing #videocontent #ecommercevideo #brandgrowth #ugc #amazonads #socialmotion

#1 mistake brands make with UGC? Assuming they know what will resonate. Here's the truth: Even identical video styles can have 5X different engagement rates. What makes the difference? The topic choice The UGC that performs best taps into: ✓ Real customer pain points ✓ Trending use cases ✓ Unexpected transformations Real example: We created two UGC videos for a dog treat brand: • Health-focused content (our "sure bet") • Travel tips content (the "wild card") Result: Travel tips outperformed by 2.6x Why? It was helpful, relevant, and scroll-stopping—not just emotional. The takeaway: What you think is the "obvious angle" might not be what actually drives action. This is exactly why testing different UGC topics isn't optional—it's essential. Ready to discover what UGC topics will work for you? Comment "TEST" and I'll send you 3 custom video concepts for your brand.