Mesa Systems

Led a team of two direct reports, responsible for the development and implementation of B2B and B2C integrated marketing strategy for 4 companies.

• Increased organic traffic by 41% with newly developed content marketing strategy and SEO tactics, also resulting in 33% increase in users, resulting in a 25% increase in qualified leads across 7 locations.
• Redesigned www.odysseyrelo.com to provide a more dynamic experience for customers, while also capturing leads and driving signups for events through email marketing. Increased page traffic by 137%.
• Led implementation of a CRM and HubSpot across the 4 companies to maximize resources, contacts and relationships benefiting the sales and marketing teams.

Vice President Marketing

Xyngular Corporation

Created the structure for company’s first digital marketing department, including strategy and implementation for a $100M health and wellness company.

• Developed and executed content marketing strategy yielding referral traffic increases of 180% in organic search, 243% via email and 525% in social media YOY.
• Successfully implemented HubSpot marketing automation within first 3 months of hire, introducing targeted email workflows, marketing segmentation, automation, and campaigns to increase reach, traffic, and sales.
• Launched Facebook advertising that led to company’s highest sales day ever ($1M+ in one day), that crossed the $100M threshold for the fiscal year.
• Reporting into SVP of Marketing, led the performance and development of a team of 3 direct reports supporting social media, email marketers, and copywriters, along with external SEO & digital ad agencies and freelancers to promote the sale of weight loss systems and supplements.

Director of Digital Marketing

Cambeo

Responsible for the GTM strategy of startup’s SaaS Employee Productivity & Engagement platform designed for retail organizations, creating predictive analytics.

• Created content marketing strategy that included ideation, creation and execution of messaging, video content, case studies, white papers, social media ads and blog posts to drive web traffic and lead generation to their product.
• As part of GTM strategy, successfully launched product at ShopTalk Conference, securing over 100 demos and securing 12 VIP events with key executives at Chanel, Express, Home Depot and more, filling sales pipeline via tradeshow outreach, content marketing, email marketing and social advertising.
• Selected for Tech Tour which was a 4 min pitch to Walmart & Target Executives and invited to attend Restaurant Event 2 weeks later, adding 100+ leads to our pipeline. 
• Handled the planning, logistics and execution for all marketing events, including sourcing for tradeshow booths, promotion campaigns, scheduling for sales and press. Launched new mobile platform with executives from Walmart, Target, Home Depot, Costco, Express, Chanel JC Penney’s and Wendy’s in the audience.

Director of Content, Social Media and Public Relations

Blendtec

• Created and executed content marketing strategies to increase blog traffic by 329% (3.8M visits), increased visits to Recipes page by 68% (6.1M visits), and increased email acquisition by 70% YOY.
• Managed strategy and production of Blendtec’s highly acclaimed “Will It Blend?” videos and YouTube channel that garnered 300M+ views.
• Defined and led the implementation of the social media strategy, increasing referral traffic to website: 145% increase from Pinterest; 126% increase from Facebook; 255% increase from X (formerly Twitter). Also grew Instagram followers by 13K and increased engagement by 400% leveraging influencer marketing.

Senior Content Marketing Manager

Deseret Book

Created and oversaw strategy and execution of integrated social media, events, and PR campaigns for Deseret Book, it's 38 retail stores, e-commerce website and ebook application. Conducted more than 80 product launches a year that included books, films, music, home decor and art.

• Developed and executed the social media strategy and management, resulting in 270% increase in social conversions, 141% increase in followers and 168% increase in fan engagement.
• Successfully landed media placements to support book launches with USA today, The Today Show, The Tonight Show with Jay Leno, The Rachael Ray Show, NPR Radio to name a few. The goal was to drive 5,000 in pre-order sales to ensure NYT Bestsellers list, which was accomplished.

Director of Communications/Social Media

Taplio

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