Motorola Solutions

Overseeing the marketing strategy for the software, fixed video and mobile video portfolios for the public safety organization. Aligned closely to the sales leadership team to identify opportunities to generate new opportunities with new and existing customer groups. Leading a team of four marketers that develop campaign strategy and tactics aligned to the buyer's journey.

Senior Manager, Portfolio Expansion Marketing

Led a team of eight direct reports that execute on digital marketing and account-based marketing initiatives across all government and commercial customer segments. Collaborated closely with leaders and teams across the marketing, events and sales organizations to strategize and execute on personalized marketing strategies targeting key accounts.

Senior Manager, Americas Campaigns Marketing - Government & Enterprise

Led the digital marketing team that supports the commercial and enterprise business for Motorola Solutions across all regions of the world. Collaborated closely with numerous stakeholders of the business to oversee the development of campaigns that promote key solutions with targeted demand generation and account-based marketing tactics.

Senior Manager, Global Campaigns Marketing - Commercial & Enterprise

As an Integrated Marketing Manager, primary activities include pre-launch research, planning and development of core campaign assets and creative. Worked closely with external and internal teams to develop and implement full scale integrated marketing programs with a heavy emphasis on digital tactics and lead generation. Responsible for overall campaign strategy across multiple commercial industries.

Integrated Marketing Manager

Avigilon

Guided a team of three direct reports that worked to promote the companies full portfolio of video security products across multiple digital tools, including: Facebook, Linkedin, Google, Salesforce and Eloqua.

Manager, Global Digital Marketing

Launched all of Avigilon’s global marketing campaigns for lead generation, social media and
display using current advertising platforms. Reduced Cost-per-click (CPC) by 50% and increased total clicks and impressions by +50% in Google and Facebook year-over year.

Senior Marketing Specialist, Digital Marketing & Paid Media

Responsible for the implementation and execution of all global email marketing campaigns for
the Avigilon brand. Improved deliverability rates, open rates, clickthrough rates and total form submissions year-over-year.

Marketing Automation Specialist

Usability Sciences Corporation

Developed new marketing automation strategy that significantly increased email open rates, website activity and response rates across all marketing campaigns. Established 150+ new relationships with current and prospective fortune 1000 clients.

Business Development Manager

Jersey Mike's Subs

Developed and executed upon successful marketing strategies for a local Jersey Mike's Subs franchise. Applied marketing strategies in order to identify strategic target markets to pursue. Prospect to local businesses and schools on a daily basis to introduce the concept of Jersey Mikes catering services, establish meaningful relationships and drive a sense of community and new business into my stores. Experienced a year-over-year increase of sales by 33% for the month of August, 2015.

Marketer

Versatile marketing professional with extensive knowledge across multiple Marketing Automation platforms, Search Engine Marketing and Paid Social advertising platforms. Skilled in Customer Relationship Management (CRM), Digital Marketing, Email Marketing, and Business Development. Experienced in people management and guiding team members towards achieving business and personal growth goals.

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