Michael Brito's Linkedin Analytics

Digital OG. Mamba of Marketing. Building brands online since Al Gore invented the Internet. I'm a digital & analytics strategist, published author, TEDx speaker, adjunct professor, and "highly emotional" 49ers and Lakers fan with over 20+ years of experience helping brands break through the clutter and reach their audience with game-changing marketing and communications programs. At Zeno, I do the same: help clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This methodology requires a combination of data analytics, audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs. Previously, I led social marketing at W2O Group and Edelman Digital where I worked with large consumer and B2B brands to launch global digital marketing programs and campaigns. As a youngster in my career, I worked for a few Silicon Valley companies like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing. I also served 8 years in the U.S. Marine Corps and proud of it. 👊🏼 Born & raised in Silicon Valley/ Connect with me: https://brito.cc/me Published bylines ✍🏻 1️⃣ Entrepreneur 2️⃣ Forbes 3️⃣ Adweek 4️⃣ CMO.com 5️⃣ MarketingLand 6️⃣ Information Week 7️⃣ Mashable 8️⃣ PR Daily 9️⃣ PR News 🔟 NASDAQ Published books 📖: ▶︎ Smart Business, Social Business (2011) ▶︎ Your Brand: The Next Media Company (2013) ▶︎ Participation Marketing (2018) My Psychology: ▪️ Myers-Briggs: ENFJ ▪️ StrengthsFinder: Woo  Specialties: Digital Strategy, Data-Driven Brand Storytelling, Social Marketing, Content Marketing & Strategy, B2B Influencer Marketing, Employee Advocacy, Integrated Marketing, Analytics, Data