Michael Brito's Linkedin Analytics

Digital OG, but still learning. Battle-tested, but ready for the next test. Mamba mentality, always. Humbled and grateful for friends, family and colleagues who have always believed in me, especially when I failed. From chasing ambitious goals to facing unexpected pivots, I've been humbled by the reality that success isn't always a straight line. Each setback is a reminder that there's always more to learn. I failed algebra twice in High School, and 30 years later, I'm leading global analytics at Zeno. True story. Years ago, a mentor taught me how to make "big data" small and more actionable. It wasn't easy, and after many pitfalls, it began to click. Since then, I've been helping brands turn data into actionable insights that enable them to make swift, informed decisions. And, this is my expertise and passion: using real-time narrative and cultural intelligence, integrated measurement, and predictive analytics to drive strategic business outcomes for my clients. Leveraging an advanced tech stack, strategic approach, and proprietary algorithms, I bring precision and depth to analytics and measurement, ensuring that brands can see around corners and stay ahead of the curve. Today, this is more important than at any time in history. My philosophy: Data-driven marketing and communications produce business results, increase customer lifetime value, and create brand love. And, the truth is … if you love your customers, they will love you back and tell others. Legendary brands know this. 🏆 Awards and recognition I'm thankful for: Bylines & Media Mentions ↘ Featured in Entrepreneur, Forbes, Adweek, Information Week, and other reputable media outlets. TEDx Talk ↘ It's still mind-blowing that I was invited to speak at a TEDx event, but I did it in 2017. Industry Awards ↘ ▶︎ Recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab. ▶︎ Named to PRWeek's annual list of 25 of the most influential people in communications technology–Dashboard 25 Class of 2022. ▶︎ Identified as one of the Top 25 Digital Innovators by PRovoke Media. Published books 📖: ▶︎ Smart Business, Social Business (2011) ▶︎ Your Brand: The Next Media Company (2013) ▶︎ Participation Marketing (2018) Specialties: Social Listening ▹ Narrative & Cultural Intelligence ▹ Media Insights & Analysis ▹ Research & Analytics ▹ Influencer & Audience Analysis