Michael Conn's Linkedin Analytics

Profile: 12+ years’ career focused on taking product market fit and building programs at scale for Sales Enablement and Marketing Campaigns. Am a B2B Tech Marketer at top firms including IBM, Google, Deloitte and a number of sales oriented roles at Inc5000 featured Fast Growth startups and others as well as an MBA from London Business School. Hailing from ‘Down Under’, I've worked in Australia, UK and the USA. Seeking fast growth startup type environment (~50-200 people) in MarTech, FinTech (not crypto) or AI/Data. Ideally based in Seattle but open to remote opportunities. Core skills: - Constructing differentiated messaging and positioning - Creating sales enablement programs addressing sales needs - Managing integrated marketing plans balancing strategy with demand gen delivery Additional background: In 2022, I was Product Marketing Director at Appen where we've been trusted by global leaders to power their mission critical Al with data for over 25 years. Developed new positioning and messaging, campaign ideas and sales enablement programs. In 2021, took a career break to focus on family, setting up new home and exploring a new city (Seattle) in the midst of Covid. Formally worked as Product Marketing Manager for IBM Z & LinuxONE which are industry leading enterprise servers and software that sit on the front-lines of industry innovation for a multi-billion dollar business. Transferred to this role from Worldwide Campaign Manager for IBM iX, the digital agency within Global Business Services (GBS). Have also worked for Google, Deloitte, Clemenger BBDO and done sales for a number of high growth startups in sales roles which gives me a unique perspective as a B2B Marketer. Over the years I also do angel investing with startups in Fintech, Martech and AI/Robotic industries and consulted with a number of startup and non-profits. Am also passionately involved in the TEDx scene and enjoy competitive volleyball and rowing. Recently moved to Seattle from NYC where before I completed my MBA at London Business School in 2014. During this time at LBS, I majored in Marketing and Strategy and did my summer internship with Google. Specialties: B2B Marketing, Sales Enablement, Positioning/Messaging, Product Marketing, Marketing Strategy, Events, New Product Launches, Competitor and Industry Research, Sales Operations, SaaS, Ai, Brand Management, Innovation, Campaign Management, Small and Mid-Market Business Growth Strategy Development and Implementation