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Michael Fulwiler

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"An amazingly gifted marketer, publicist, and consultant." — Drs. John and Julie Gottman, Co-Founders of The Gottman Institute I operate at the intersection of marketing and mental health. I lead brand marketing at Heard, the financial back office for therapists. Our mission is to help therapists be therapists by providing bookkeeping, taxes, payroll, and related services. I'm the founder of Fulwiler Media, a content marketing consultancy for mental health companies, and creator of Therapy Marketer, a weekly newsletter read by 3,000+ therapists. As an independent consultant, I've partnered with 15+ mental health startup founders and CEOs to develop and implement a content-first marketing strategy. I've played an "Interim Head of Marketing" role in the 0-1 stage of a company to lay the foundation and help with hiring. I've also partnered with therapists to grow their private practices through individual and group consulting. Previously, I ran marketing at The Gottman Institute for nearly a decade where I helped grow the company from $1 million to $10 million in annual revenue while building an audience of more than 1 million social media followers and 250,000 email subscribers. "If you're building a brand in the mental health space, you should work with Michael if you can get him." — Jingyun Fan, Co-Founder and CEO of Shuni "Michael has his finger on the pulse of the mental health space. Every founder should work with him." — Aaron Schiff, Founder and CEO of Via Behavioral Health "If you want to reach more therapists, talk to Michael." — Paul Fugelsang, Founder and Executive Director of Open Path Collective "No one understands how to market a mental health company better than Michael.” — Dr. Karen Bridbord, Founder and CEO of Founders Foundry

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