Sterling Sky Inc

Local SEO Analyst & Account Manager

Martindale Legal Marketing Network

The Search Engine Marketing (SEM) Research & Development Specialist is responsible for keeping the SEM department on top of the latest trends and building out our assets/key differentiators.

Key Responsibilities: 
1. Work with Team Leads and Strategists to develop leading-edge standard operating procedures 
2. Research best practices and keep on top of all Google algorithm changes 
3. Maintain and update best practices to ensure clients are performing as expected 
4. Develop effective strategy to build up our SEO assets 
5. Review and identify tools to make the SEM team more effective at their jobs and to improve the speed of delivery 
6. Identify potential partnering opportunities

Achievements:
1. Manage all factors of campaign management for our highest spend clients
2. Provide weekly training sessions to department on latest best practices and implementations for successful campaigns
3. Implemented a cross-team training program to expand our team’s knowledge base and increase their understanding of how our different fulfillment teams need to work together

Search Engine Marketing (SEM) Research & Development Specialist

The Search Engine Marketing (SEM) Research & Development Specialist is responsible for keeping the SEM department on top of the latest trends and building out our assets/key differentiators.

Key Responsibilities: 
1. Work with Team Leads and Strategists to develop leading-edge standard operating procedures 
2. Research best practices and keep on top of all Google algorithm changes 
3. Maintain and update best practices to ensure clients are performing as expected 
4. Develop effective strategy to build up our SEO assets 
5. Review and identify tools to make the SEM team more effective at their jobs and to improve the speed of delivery 
6. Identify potential partnering opportunities

Achievements:
1. Implemented changes in content writing styles that led to website conversion increases by over 40%
2. Consistently provided team with training and documentation on best practices for optimal success in search strategies

The Senior Search Engine Optimization (SEO) Specialist is responsible for assisting fellow team members in analysis and developing a plan of action for their SEO campaigns.

Key Responsibilities: 
1. Analyzed the existing web presence and formulated a plan for optimizing and promoting clients’ websites based on traffic generating keywords for their geography and legal areas of practice
2. Provided SEO Specialists with a thorough keyword analysis to determine under-performing keywords and why these keywords are not performing well in the SERPs
3. Provided SEO Specialists with a plan of action to increase visibility of clients’ websites in SERPs
4. Facilitated and lead training of team through weekly training sessions focused on best practices and latest industry news and trends
5. Spearheaded the growth of the Local Visibility product by providing leadership and expertise in creating standard operating procedures, working with consultants in fulfillment of product tasks, and managing a team of four specialists

Achievements:
1. The Local Visibility product saw over $3.5M in sales and an over 50% renewal rate under my leadership
2. Consistently helped SEO Specialists turn around struggling campaigns by doing website audits and offering advice on fulfillment activities

Senior Search Engine Optimization (SEO) Specialist

JerseyMenus.com

Developer of New Jersey's largest restaurant, fine dining & entertainment website

Chief Information Officer

Patel Consultants

Assignment: LexisNexis Martindale-Hubbell

The Search Engine Optimization (SEO) Specialist is responsible for developing the plan for optimizing and promoting client's websites.

Key Responsibilities:
1. Analyzed existing web presence and formulated a plan for optimizing and promoting clients’ websites based on geography and legal areas of practice
2. Website coding and on-page optimization planning
3. Reviewed and updated website content to reflect specific marketing and keyword goals
4. Gained links from authoritative sources and promotion through social media sites
5. Provided quarterly progress reviews of campaigns
6. Facilitated and lead training of staff

Achievements:
1. Managed and fulfilled successful SEO campaigns for national, state-wide, and local campaigns
2. Developed cutting-edge strategies in conjunction with my team leadership

Search Engine Optimization (SEO) Specialist

ClickTown International, LLC

The Internet Specialist/Webmaster is responsible for designing, creating, and modifying the web site. This position requires the analysis of user needs to implement web site content, graphics, performance, and capacity.

Key Responsibilities:
1. Designed web pages for towns focusing on local businesses, local news, and advertising
2. Worked with databases to add functionality to website
3. Made routine changes/updates to website (additional features)
4. Trained franchisees on how to update content and maintain website
5. Developed training and technical documentation
6. Acted as help desk for franchisee issues/inquiries
7. Maintained office LAN and PC support

Internet Specialist/Webmaster

Caldwell College

The Assistant Director of Financial Aid is responsible for carrying out a wide range of duties requiring both overall and specialized knowledge of policies and procedures related to financial aid, student enrollment, funding and registration.

Key Responsibilities:
1. Served as a liaison between Financial Aid and Information Technology Department
2. Wrote proposals for technological standards as mandated by the Federal Government
3. Implemented new technologies - software packages, communication tools
4. Resolved problems for automated systems
5. Provided training to the Financial Aid staff on appropriate technologies
6. Maintained content on Financial Aid web site on the College home page
7. Awarded financial aid to students according to federal, state, and institutional guidelines
8. Counseled students and families regarding aid eligibility

Assistant Director of Financial Aid/Technical Support Specialist

The Telephone and Voice Mail Systems Manger is responsible for managing the telephony and communications systems.

Key Responsibilities:
1. Implemented campus infrastructure project that provided fiber-optic cabling, and the rewiring of campus buildings for voice and data capabilities
2. Introduced voice, data, and cable television service to the residence halls
3. Maintained the telephone system (PBX) and voice mail database
4. Acted as a liaison between the College and telephone vendors
5. Created an Intranet web site for telephone/voice mail questions
6. Assisted in AS/400 operations in relation to system administration and IBM Query
7. Provided front-line support for administrative hardware
8. Served in a help desk capacity for PC and network connectivity issues

Telephone and Voice Mail Systems Manager

An experienced and results-oriented Search Engine Marketing professional that takes your online marketing efforts to the next level. 

Applying my analytical mind, natural curiosity and interest in the SEM industry, I have led many start-up companies and national brands to prominence on the web by utilizing a combination of search marketing strategies. By employing search engine optimization best strategies, social media visibility opportunities, and optimal PPC performance, I position clients for long-term success in their online marketing efforts.

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