Michael Gonzales, MS IMC

Marketing Consultant | Designer | Principal Owner

J&M Family Management

Responsible for building marketing programs, and plans for corporate, community, salon, and store initiatives at the national and local level. Research and report on and competitive analysis for each entity. Generate opportunities for all business lines to increase sales through collaboration, increased awareness, branding, public relations, advertising, and event and outreach strategies.

Marketing Director

Auto Monkey

As founder I provided the vision, direction and roadmap of the company and strived to instill confidence and trust with mechanics and customers alike. In addition, I developed the branding, website, collateral and social personas and oversaw recruiting practices, and app development. 

Auto Monkey is a start up mobile car repair service in the United States. Auto Technicians (both certified and non-certified) provide car repair and maintenance services wherever the customer wants—a home's driveway, a commercial parking space, or on a roadside. Our goal is to provide an alternative to traditional car repair and maintenance nationwide and be an advocate for the underemployed mechanic trade.

Founding Monkey

CoreLogic

Charged with developing, implementing and executing marketing strategies and campaigns for defined segments within the CoreLogic family of products spanning, real estate, mortgage, and insurance solutions within a B2B environment.

Sr. Segment Marketing Manager

Rotobrush International

Reported to the CEO. Responsibility for the progress, growth and revenue of all eCommerce and digital marketing functions; managing the strategic and tactical direction of Indoor Wellness' digital and brand marketing efforts.  Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data, as well as partner with internal and external departments to develop and deploy assets. Laid off due to the Covid-19 Pandemic.

Digital Marketing Manager, Indoor Wellness

Piercing Pogoda

Oversaw paid media strategy, provided recommendations and interfaced with outside media vendors to help ensure spend achieved tROAS and tCPA. Worked with creative to get all materials for paid media promotions. During this contract in worked in, Google & Bing Ads, SA360, DV360, GMB, Merchant Center and Adobe Analytics. Instituted Gallery Ads, Local Campaigns via Google my Business, Zombie Campaigns and a new Remarketing strategy. The following KPIs showed improvement: CTR 155%, CVR 33.2%, RoAS 479%, and eComm Revenue increased 704%.

Paid Search Specialist

Geoforce

Geoforce combines cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks that  make up the top equipment, vehicle and asset traceability company in the world. Geoforce’s Track and Trace solutions include efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and a host of others. Geoforce services 70+ countries and has satellite offices in Brazil, Australia and England. 

Working with the executive team, I was ultimately responsible for branding, messaging and online leads/sales for this growing global brand. I helped build and coach a new team. I implemented a new CRM tied to Salesforce for automated email and social marketing efforts, revamped the paid campaign structure and solidified a branding identity, all of which contributed to a 60% increase QoQ with online leads. MQLs were up significantly more. In addition, working with the CEO, product and sales heads we implemented established a clear process on how new products would be communicated internally and externally following their beta testing process and approval for sale.

Director of Marketing

Collinson

Priority Pass is the world's leading independent VIP airport lounge access program, and the flagship brand at Collinson, a global loyalty and rewards company focused on shaping and influencing customer behavior that drive revenue and value for its clients. 

During my time here, I've developed and led data-based online strategies that resulted in a 2 year revenue growth of 122% in online retail channels. Contributing efforts included growing SEM and promotional campaigns, launching a content marketing initiative, introducing improved mobile segmenting efforts in the Americas' region, and whole lot of A/B testing. Additionally, I've conducted multiple market research projects on competitor, consumer behavior and market penetration.

Digital Marketing Manager, Americas

Solid Marketing

Solid Marketing was a boutique marketing agency of 4 total employees, I owned, specializing in digital marketing for companies using SaaS and other IT related products or services — delivering big results for both B2B and B2C companies alike. 

As the owner and principal consultant, I filled leadership advisory and strategic roles, providing consumer behavioral insights and analysis used in data-driven strategies across multiple digital channels, including SEM, SEO, social media, email automation, content marketing, web development and  UX. I served multiple industries including: technology, finance, medical, hospitality, retail, logistics, landscaping, and oil and gas—all proving similar results.

As a consultant, I: launched new B2B2C level products, improved retail PPC programs accounting for 15% revenue growth. Redesigned websites that increased page views by 47%, readership by 19% and reduced bounce rates by over 50% within 6 months. Overhauled general marketing campaigns, yielding 42% YoY revenue increase. Managed over $1,000,000 in online spend and marketing budgets. And, provided new branding identities and creative.

CyrusOne

During this time, I focused on events, branding, marketing optimization and thought leadership. I initiated its social media program and spear-headed digital marketing efforts, helped COO launch new products and services, reinvented the way CyrusOne did events, and oversaw the efforts of multiple marketing agencies.

CyrusOne (CONE), a Cincinnati Bell company (CBB) is a leading IT/ Telecommunications company. CyrusOne offers best-in-class colocation services and performance in reliability, high-density, high-availability for enterprise class business. The facilities’ data center's power and redundant cooling architectures use advanced components and are designed with N and 2N redundancies, providing 100% Uptime. The company has over 25 data center locations across the United States, Europe, and Asia.

Marketing

Curtiss-Wright Flow Control

Managed the global branding and event marketing efforts for 9 companies. I co-developed global marketing campaigns, coordinated international activities with vendors and customers in North and South America, Asia, Europe, Russia, and Middle East.

Mrkt Asst /Events Manager/Marketing Events Specialist

I'm an entrepreneurial minded leader pushing through the modern dilemmas of Hi-Tech vs Hi-Touch that plague both tech and non-tech companies alike. Using data-based trends I formulate new improved user experience strategies and processes that provide company/user compromise and turn out serious results. My outlooks on modern marketing often differ from the norm, but they always reflect the end-user's data points and marry corporate needs with customer desire.

A  seasoned marketing communications professional with 20+ years of experience in B2B, B2C, and B2B2C domestic and international marketing. I'm inventive thinker, collaborator and leader with proven success managing global, cross-functional teams which produce recognizable and measurable growth.

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