Merkle

VP, Analytics

Data strategy and analytics leader for B2b & B2b analytics, team builder, program maker, thought leader. Continually learning. Data skills include analysis, SQL, python, cloud and distributed computing (google cloud), tableau and others.

Senior Director, Analytics

I focus on developing solutions that help our strategic clients realize the value of customer data by informing outbound digital media targeting as well as inbound channel personalization. Leveraging knowledge of platforms such as Adobe, Google Analytics, eMarketer, DoubleClick, BlueKai, Adobe Audience Manager and many others I work with clients and our internal teams to develop roadmaps for the best Customer Experience Analytics offerings.

Director, Experience Analytics Solutions

The Pretty Fork

Responsible for business strategy, marketing, demand generation, KPI definition, audience identification, reporting, P&L, and B2c & B2b customer acquisition strategies and execution.

The Pretty Fork is a dining experience that helps groups book and manage private dining events in Seattle and the Pacific Northwest region. We use smart advance-ordering techniques to consider each guests dietary profile and plan the perfect menu.  The right amount of food comes out, less food goes to waste, and guests go home happy. It's that simple.

Co-founder, COO start-up

Pointmarc, A Merkle Company

I help our practitioners and clients understand the core Pointmarc value proposition of Connected Analytics while developing, enhancing, and expanding the analytic and insight practice road-map.  I help develop our partner strategy, work with our sales team to win new business, and stand up new engagements. I then work alongside our practitioners to understand each clients' place in their unique analytical maturity curve so we know what offerings to bring them, and when.

Principal, Insight & Performance Services

Thread.Digital

Thread.Digital is a digital analytics consultancy that makes sense of data and research available to today's marketer. Specialties include: analytics strategy, goal & kpi identification, tool implementations, data visualization & reporting.

Founder, Principal Consultant

POSSIBLE

Thought leader with web & digital strategy experience.  In this role, I helped influence the evolution of digital analytics as it relates to global campaigns for clients.  Key responsibilities included:
•	Deliver and grow digital marketing analytics and optimization book of work with key clients.
•	Provide strategic direction that demonstrates a measurable impact on business.
•	Provide innovative thought leadership that enhances group capabilities.
•	Participate in new business pitches and project scoping across the entire spectrum of group services.
•	Help clients define web channel goals, key drivers and performance metrics.
•	Analyze web analytics data as well as other on- and offline data to evaluate site performance.
•	Collaborate with usability experts, IA specialists, user research, designers and developers to recommend solutions to identified problems.
•	Define A/B/MVT test scenarios and success metrics.
•	Develop financial models for various online and offline visitor events.
•	Conduct customer segmentation modeling and analysis to drive content decisions.
•	Lead analytics/optimization instrumentation and configuration projects

Associate Director of Marketing Sciences

Senior Analytics & Optimization Manager

ZAAZ

Senior Analytics Manager

Washington Mutual

Information Systems Analyst - Human Resources

Business Systems Analyst

Copic Trust

Recruitng coordinator, conducted in person & phone interviews for internal and external candidates, summarized applicant qualifications and made recommendations for hire.  Performed general payroll, salary & benefit administration.

HR Specialist

My passions include cars, cooking, design, NFTs and Web3 technologies.

15+ years' experience in management consulting, digital marketing, analytics and data science for top tier B2c & B2b companies. I found my home in digital marketing and have a deep curiosity in improving the customer experience while developing integration strategies to make the marketing machine work.

Taplio

Michael Watts's Linkedin Analytics

Michael Watts

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Taplio

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Michael Watts

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Michael Watts's Linkedin Analytics