Founder of iPullRank | USA Today Top 10 SEO | Search Marketer of the Year | Author of "The Science of SEO” Book Coming Soon | Toured 4 Continents as a Speaker and Rapper | Bain Advisor

👑 I am an award-winning marketing technologist I coined the Relevance Engineering framework for modern search. I help organizations win in an AI-driven search world. My work sits at the intersection of generative AI, information retrieval, and marketing strategy. I love taking complex systems and turning them into competitive advantage.

🚀 As Founder and CEO of iPullRank, I lead a team trusted by the Fortune 500 to drive organic growth, AI Search performance, and enterprise-level content strategy. We combine market segmentation, technical SEO, content engineering, and advanced machine learning to solve real business problems. Our work has generated more than $4B in incremental revenue for global brands across finance, travel, retail, insurance, and SaaS.

🏆 I was recognized as Search Marketer of the Year twice and I continue to push the field forward with pioneering approaches in AI Search, semantic optimization, and large scale technical SEO. If you have heard a modern SEO best practice, there is a good chance our work helped shape it.

🎤 I speak around the world on AI Search, SEO strategy, and digital transformation. I have given key notes events like SXSW, MozCon, SMX, BrightonSEO, Digital Summit, and Inbound. I am regularly cited by Forbes, LinkedIn, Business Insider, The Verge and major industry publications for my expertise on the future of search.

📖 After contributing to Moz’s “Inbound Marketing and SEO”, I am now writing “The Science of SEO” with Wiley Publishing. The book breaks down the computer science and machine learning principles behind modern search and documents the evolution toward AI-driven discovery systems.

🧠 Beyond consulting, I build tools and frameworks that help define the next generation of search. This includes the Relevance Engineering framework, and a growing suite of AI-powered applications that model modern search behavior across engines and AI assistants.

🎙️ I am also a long-standing hip hop artist and creative who brings the same craftsmanship to business that I bring to music. Precision, discipline, and originality guide everything I do.

📩 If you are ready to level up your search, content, and AI strategy, reach out at mike@ipullrank.com.

🔗 Learn how iPullRank is helping global brands lead in AI Search at https://ipullrank.com

The AI Search Manual has been updated. 

4 new chapters and lots of new animations.

We added a changelog so y'all can see what's different

We also added buttons so you can talk to various LLMs about the content in each chapter.

Y'all know where the link is: 👇🏾

Michael King

I could be accused of being too optimistic though.

We all have at least one 2026 SEO prediction we believe in… even if we don’t have the data to prove it yet 🫢

So we asked Ross Hudgens, Brie E Anderson, and Michael King to share theirs when we met at Tech SEO Connect.

Different bets. Same industry.

Which one do you think will actually happen? Or is one of them already playing out? 😉

Tech SEO Connect

#SEOWEEK flash sale. That's it. That's the post.

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