Michael Kuznetsov

Preset

Preset unleashes potential – in each and all – by teaching research-backed performance mindsets. 

Find us on the app store:
https://apps.apple.com/app/preset-mindset-motivation/id6443488694
https://play.google.com/store/apps/details?id=com.withpreset.app

Based in NYC? We're hiring!

Chief Executive Officer

Mindbloom, Ambrook, High Slope, and several pre-launch companies

Advisor

Redesign Health

At Redesign, I lead the Product Market Fit and Growth teams that help validate ideas before we launch them, support launched companies in building out a growth program their early days, and advise them as they grow.

This includes consumer insights, product development, marketing channel strategy, launch, analytics and attribution, brand and PR, and hiring.

Head of Growth and Product Market Fit

Redesign Health is a healthcare innovation platform that conceives, seeds, and launches businesses that elevate the patient experience and empower people to live their healthiest lives. Comprised of a unique combination of investors, operators, and entrepreneurs, our team brings investor-style diligence, deep industrial logic, and a tech-enabled approach to incubating transformative companies with best-in-class founding teams. We offer a fundamentally better path to building businesses and allocating early stage capital, and we are rapidly becoming the innovation partner-of-choice for entrepreneurs and incumbents alike. Our first companies include Candid, Lively, Ever/Body, and Vault.

At Redesign, I lead the Product Market Fit and Growth teams that help validate ideas before we launch them, support launched companies in building out a growth program their early days, and advise them as they grow. 

This includes consumer insights, product development, marketing channel strategy, launch, analytics and attribution, brand and PR, and hiring.

Partner & Head of Growth

Candid™

I stepped into an interim CMO role at Candid in September '19 to manage the team and help recruit + onboard the new permanent CMO.

Interim CMO

Talkspace - Online Therapy

- Marketing leader from seed stage through A, B, and C stages of funding
- Recruited an amazing team of paid media, content + social, CRM, and B2B marketers and creatives.
- Drove (and measured) brand awareness through celebrity endorsement from Michael Phelps (you can find the commercials on YouTube or iSpot), out of home campaigns, and broadcast media
- Developed multichannel strategy that generated aggressive YOY top-line revenue growth while maintaining favorable CPAs and downstream retention numbers (LTV:CAC)
- Partnered closely with enterprise sales team as we expanded beyond DTC, supporting their sales process and implementation cycles with marketing expertise from our first go-to-market strategy
- Worked daily with product team 
- Responsible for live chat sales team and customer service team

VP of Marketing

Talkspace offers therapy for how we live today – affordable confidential therapy with professional licensed therapists, anytime and anyplace, through a mobile device or on the Web.

Head of Marketing

InsightSquared

- 40x Marketing Qualified Leads growth in first 8 months
- Built advanced email marketing - trigger-based nurturing, drip campaigns, webinars
- Grew prospect database 35x through list acquisition
- Defining & building lead flow and sales process
- Building reporting infrastructure to show marketing ROI
- Run a team of 2 that focuses on MOFU pipeline generation 
- Work closely with sales and TOFU content team
- Agile Marketing / Sprints
- CRM owner for Salesforce.com instance w/ 40+ users

Google Analytics, Pardot, Eloqua, Salesforce.com (SFDC), reporting w/ InsightSquared.

Python, JavaScript, SQL

Marketing Manager

Sales engineering, new customer integration, support, and customer engagement.

Customer Engagement

Wayfair

T-SQL, PostgreSQL on Netezza, MDX, and Microsoft Analysis Services / OLAP cubes.  

Recent projects at Wayfair have involved operations-related metrics. For example-- reporting to track shipping damage, stock status in our warehouse, credits due to the company, and inventory across our network of suppliers. 

Responsibilities span the entire lifecycle of a reporting project-- meet with business users to scope out requirements, coordinate with the database team to ensure data flow, and code, assemble and QA the reports.

Business Intelligence Analyst

Syllaplus.com

Taught myself Python (turbogears) and built an off-shore data entry team. My pitch was: Empty day planners are useless, and paper planners don't fit into the modern student's workflow. Syllaplus.com uses student syllabi to provide a browser-based, iPhone, and email interface for managing students' academic obligations.

Founder

SPSS

Support in-house users at all levels from SPSS’s headquarters in Chicago’s Sears Tower.

Taplio

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