Michael M.

Mainsail Partners

Senior Director of Demand Generation

Mainsail Partners is a growth equity firm that partners with founders of bootstrapped software companies to help them realize their potential. For nearly 20 years, Mainsail has been helping management teams navigate the challenges and opportunities that come with rapidly scaling a software company. The firm includes women and men who are former software company operators who have seen these challenges first-hand. Mainsail offers assistance across a variety of functional areas including talent, finance, customer success, sales and marketing, product management, and R&D. With offices in Austin and San Francisco, the firm has raised over $2.2 billion in committed capital and invested in more than seventy companies. 

For more information, visit www.mainsailpartners.com

Director of Demand Generation

Dooly

Dooly helps revenue teams win more deals by improving CRM hygiene, running a winning sales process, and eliminating low value work. Try it free at dooly.ai.

Brand, content, events, partnerships, demand gen, ABM, & web dev with a passionate team of doers.

– H1: 105% marketing sourced, sales qualified pipeline to goal; sourced 62% of total qualified pipe.

Head Of Marketing

Demand gen & user acquisition with some amazing folks.

Ranked #6 fastest growing product on G2 | 2022
https://www.g2.com/best-software-companies/fastest-growing

Head of Growth

Gong

Goodbye Opinions, Hello Reality. Gong unlocks clear visibility into sales pipeline, deal risks, and market conditions for revenue leaders. Learn more at gong.io.

• Own advertising across Search, Social, Display, Video, Podcast, and Television channels. 
• Generate $MMs in sales qualified pipeline. Earning $20:1 pipeline to spend ratios on social advertising, and $33:1 on search advertising.
• Run our web CRO testing program. Generating a 11%+ lift in demo & pricing requests.
• Create 1:1 ABM hyper-targeted & personalized campaigns with our Head of ABM.
• Work closely with the Inbound SDR team on process and quality.
• Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development process.
• Led a website redesign, including a component library, fully customizable pages, and created end-to-end process with designer & developer partners.
• Owned our customer and CSM referral program — leading to the fastest closed deal in company history.

Senior Marketing Manager

Mixmax

Mixmax is an engagement platform for all customer facing teams. We're on a mission to amplify every single member of your revenue team; while eliminating all the busywork. Try out the platform free at: https://mixmax.com/
*#131, SaaS1000 Fastest Growing Companies | 2019
*#306, Forbes Best Startup Employers | 2020
*#17,  Best products for Sales, G2 | 2020

All things marketing: brand, demand generation, content, product marketing, PR, events, and customer marketing.

• worked back-to-back with the CMO to build the marketing engine from 0 to 1
• marketing sourced 62%+ of Inside Sales ARR in 2019; supported 130% YoY revenue growth
• created $Ms in pipeline across 19 sponsored events, co-marketing partnerships, digital demand generation, and leading outbound/ABM initiatives
• took new products to market such as our 2.0 release, and LinkedIn Sales Solutions
• co-launched new website, vision, and positioning across all facets of marketing
• partnered with CS on customer testimonial and education programs
• stood up marketing attribution (Bizible), web chat (Drift), and The B2B Sales Show podcast

Director of Marketing

Brandcast

**acquired by TIME Magazine

Brandcast is a code-free web platform that enables high-velocity marketing for the world’s leading brands. We put websites back in the hands of marketers and designers so they can easily deliver rich digital experiences. Learn more at: www.brandcast.com

• Aligned org towards $18M Series B, pivoting from a self-serve to high ASP Enterprise model
• Pipeline Generation: Marketing sourced opportunities grew from <5% to 40%+ of total new logo opportunities, and 60%+ of new revenue pipeline.
• Demand Generation: Owned paid acquisition channels, outbound strategy, industry specific webinars, and spoke at conferences and meetup events.
• Revenue Operations: Led customer journey tracking, universal stage definitions, system admin (CRM, MA), and team alignment.
• Product Marketing: Led the website rebrand, created product releases, customer education webinars, ROI calculators, and ran customer story video projects.

Director of Marketing, Growth

AdStage

**acquired by TapClicks.
AdStage connects marketers to their data across paid search, paid social, web analytics, and custom business metrics to gain insight into their campaign performance and take action at scale. Supporting integrations across Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and Google Analytics. Learn more at: www.adstage.io.

Responsible for leading the go-to-market strategy across Sales, Marketing, and Customer Success teams including product launches, sales enablement, pricing strategy, new customer acquisition, customer lifecycle marketing, and product engagement. 

I led a team of content, acquisition, and product marketers.

LeadMD, Inc.

• Worked closely with the CEO on brand positioning, partnerships, & inbound strategy.
• Directly aided the VP of Solutions in closing the largest deal in company history (at the time).
• Introduced new SEO & PPC service offerings.
• Collaborated with the CEO, VP, and outside consultants on overhauling the entire marketing - sales alignment process.
• Publicized the "Royal Revenue Rumble" webinar, leading to 500+ registrants in less than 5 days of promotion.

Marketing Director

ZIVELO, a Verifone Company

**acquired by Verifone
• Crafted a comprehensive inbound lead generation strategy across SEO, Paid Media, Social, Email, & PR channels.
• Generated a 49% decrease in avg. CPL, 212% increase in avg. leads per month compared to 2013 months prior.
• Implemented Hubspot as a MA & blogging system synced with the corp Salesforce CRM.
• Managed an outsourced team of writers, designers, and developers.
• Worked with the CEO & architects on the acquisition and build out of the new corporate space.

Chief Marketing Officer

Gannett | USA TODAY NETWORK

• Founded, lobbied, & built end-to-end product process/roadmaps for all Paid Media offerings – SEM PPC, Social PPC, Display, & Retargeting.
• Led a team of 19 Paid Media Specialists, responsible for hundreds of campaigns & $MM in yearly revenue.
• Primary contact for growing strategic partnerships with Google, Facebook, & Yahoo! Executive Teams.
• Worked closely with over 100 Gannett, Inc. markets on product positioning, strategy, retention, and revenue growth.

Director of Paid Media

Yodle

• Direct Internet Marketing Consultant for companies in the specialized segments of:
Solar, HVAC, and General Contractors, Lawyers, Dentists, & Orthodontists.
• Implemented a blend of Pay Per Click Search Engine Marketing, Search Engine Optimization, & syndicated articles over Google, Yahoo, & MSN (BING). 
• Analyzed the campaign data metrics and adjusted the campaign accordingly, using tracking and analytic tools to deliver maximum return on ad spend.
• Managed a book of business of 158 clients, generating $140, 277 worth of revenue for Yodle per month.

Interactive Marketing Specialist

Director of Demand Gen at Mainsail Partners

Seasoned marketing executive with a successful career in designing strategies, systems, and processes that lead to revenue growth at Fortune 500 to seed-stage companies. 

Specialties:
Team building, go-to-market strategy, user acquisition, demand generation, and SaaS analytics.

Falling in love with the process of building companies.

Taplio

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Michael McEuen

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Michael McEuen

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