Rossman Media

Director of Paid Media

Project 10B

Helping small businesses, especially within the Vietnamese community and those where English is not their native language, understand and obtain eligibility for the ERC

Chief Marketing Officer

Pennantia Group

Property Development/Management passion project
"Peaks Valley Preserve", developed into a five-star conservational campground, situated in SE Arizona
www.peaksvalleypreserve.com

Owner/Founder

Paid Media Strategist

HYPEothesis

Paid Media Consultation and Management for eComm and D2C brands across a variety of industries. Created growth using cross channel strategies and critical problem solving focused on scaling ROAS and launching global campaigns into key domestic and international markets.

Senior Digital Marketing Consultant

ARI Network Services, Inc.

Corporate Marketing Manager

Mambo Media, Inc.

Paid Media Marketing Specialist 

Rain the Growth Agency

* Specializing in Doubleclick Search, Google Adwords, Bing Ads, Yahoo Gemini, and Google Analytics
* Manage accounts that total $1-2 million per month in budget
* Plan digital marketing strategy for clients
* Create Ad copy that aligns with client needs and products
* Perform daily maintenance and optimizations based on performance and KPI goals
* Utilize third party tools such as The Search Monitor, C3 Metrics, Doubleclick Search to monitor campaigns
* Communicate with clients at least weekly on campaign performance
* Attend weekly client meetings to discuss performance and strategy
* Update in-house data dashboards for pacing and reporting
* A/B Ad testing
* Build campaigns and ad groups with relevant keywords
* Search query mining

Search Marketing

adidas

Marketing Specialist- Global Women's Division

Flashtag

* Marketing and promotion strategy
* Maintain and update social media accounts
* Develop strategic campaigns designed to increase brand awareness and generate new leads
* Assess competitors and trends
* Actively seek new ways to expand and partner with other brands
* Increased user interaction on social media by over 300% since prior to start date
* Increased user engagement by over 400% in same period of time
* Represent company at events as brand ambassador

Digital Marketing Strategist

10+ years experience in the digital advertising space, highly proficient in all things Paid Media and Analytics.  Comfortable working with budgets small or large to achieve a variety of goals- from Conversions and Lead Gen to Brand Awareness and everything in between. Skilled at growing brands at scale using proven cross channel strategies.

Platforms: Facebook/IG Ads, Google/YouTube Ads, Bing Ads, LinkedIn Ads, Twitter Ads, Snapchat Ads, TikTok Ads, Reddit Ads, and various Programmatic Display platforms

Taplio

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Taplio

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Want to drive more opportunities from LinkedIn?

Michael Williford, MBA's Linkedin Analytics