Mastering Digital

Welcome to Mastering Digital, your premier partner in digital marketing. We specialize in propelling growth for e-commerce, small to medium-sized businesses, and local businesses, providing comprehensive digital marketing solutions tailored to your unique business needs. We proudly serve multi-million dollar companies across the US and Canada, implementing strategies that amplify your brand's online presence, drive customer engagement, and skyrocket sales.

At Mastering Digital, our mission is to take the weight of marketing off your shoulders. As business owners, we understand that you have plenty on your plate. That's why our team of digital marketing experts is dedicated to handling your marketing strategy and execution from end to end.

Our services encompass everything from search engine optimization and pay-per-click advertising to email marketing, social media campaigns, and beyond. With a keen focus on both data-driven decision-making and customer journey marketing, we ensure your business stands out in the digital landscape.

So, whether you're looking to drive traffic, increase conversions, or build customer loyalty, Mastering Digital is ready to help you reach new heights. You run your business - we'll power your growth through strategic, results-oriented digital marketing.

Contact us today to see how we can help your business thrive in the digital era.

Founder & CEO

Nearpod

Head Of Growth Marketing

Sears Holdings Global Sourcing Limited

Head Of Growth & Marketing 

Open English

• Utilized in-depth product and market knowledge to manage advertising campaigns from strategy and creative development through production, optimization, and overall management.
• Brought outside agency work in-house and built a team of 15 marketing & creative professionals.
• Reduced overall advertising costs by 75% while increasing conversions (sales) by 35%
• Build and execute an organic & paid social media advertising strategy for an increase of 270% in monthly performance in R:E (2.7 to 10:1)
• Manage millions of dollars in advertising spend per month on major search engines, social media platforms for direct response and brand strategies goals.
• Responsible for creating search engine optimization strategies, tactics and execution with a team of digital marketing professionals.
• Manage web team & online web properties, Content Marketing, CRO (testing roadmap & strategies).

Head Of Digital Marketing

Media 8

• Lead the creation of strategies & management of paid search for a variety of clients in different industries such as Law, CPG, TV & Entertainment, Education, Travel & Tourism among others for the US Hispanic, LATAM and general market target audience.

• Manage over 5 millions of dollars in advertising on major search engines for clients with both direct response and branding strategies goals.

• Responsible for creating search engine optimization strategies, tactics and execution with a team of SEOs, copywriters and IT professionals.

• Lead marketing campaigns from brand awareness to revenue and retention for clients such as SAP, General Mills, Dish Network, Puerto Rico Tourism Board, ADT Security, Peru Board of Tourism, Starwood Hotels among other clients in the General Market, US Hispanic and LATAM markets.

Director, Performance Marketing

Perry Ellis International

- Oversee creative execution for PerryEllis.com, Cubavera.com, C&CCalifornia.com and OriginalPenguin.com e-commerce sites are made within deadline and comply with industry best practices.
- Support the e-commerce marketing team and merchandisers to create, develop and deploy all creative, emails, social media & promotions for all sites.
- Manage Pay Per Click on Adwords & Microsoft Adcenter and increase ROAS/ROI on 5 Ecommerce Websites.
- Search Engine Optimization strategy and execution for PerryEllis.com, Cubavera.com, OriginalPenguin.com.
- Increase organic keyword portfolio by 81.51% resulting in an increase of organic traffic of 69.95% from 2009 to 2010.
- Increased revenue from organic visits 185%.82 year over year.
- Search Engine Optimization for Cubavera.com
- Performed advanced search engine optimization strategies.
- Increase organic traffic of 96.01% from 2010 to 2011.
- Increased revenue from organic visits 104.05% year over year.

Sr. Manager, Online Marketing

As the Founder & CEO of Mastering Digital, my expertise in digital marketing propels e-commerce, small, and medium-sized businesses to new heights. Our team excels in creating dynamic online marketing strategies that significantly enhance brand visibility and customer engagement, leading to increased sales for multimillion-dollar clients in North America. 

With an arsenal of skills, including growth marketing, content marketing, and online marketing, we at Mastering Digital focus on delivering comprehensive solutions that are seamlessly aligned with our client's unique business objectives. My role encompasses not just leadership but also hands-on involvement in crafting campaigns that drive real, measurable growth.

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