Michael Wuest's Linkedin Analytics

As the VP of Marketing for the SMB division at Daxko, I leverage my MBA and 15+ years of marketing and customer experience expertise to lead the go-to-market strategy across our amazing portfolio of brands - Zen Planner, SugarWOD, and UpLaunch. These SaaS products power health and wellness at over 25,000 locations serving millions of members worldwide. My passion is to create and deliver marketing campaigns and solutions that drive growth, retention, and loyalty for our customers and their communities. I have a proven track record of success in launching and scaling SaaS products, building and leading high-performing marketing teams, and developing and executing customer-centric strategies. Prior to joining Daxko, I co-founded and led customer success at UpLaunch, which was acquired by Daxko in 2020. I also founded and ran CrossFit COMO, a premier CrossFit training gym in Columbia, MO. I enjoy sharing my knowledge and insights through publications, podcasts, and events in the fitness and marketing industry.