Yetiz Interactive Poland

Head of Performance & Marketing Automation

- wdrażanie automatyzacji dla nowych i obecnych klientów (technicznie i merytorycznie)
- obsługa narzędzi Marketing Automation już działających u klientów agencji Yetiz
- kreowanie i konfiguracja scenariuszy automatycznych w narzędziach takich jak: SALESmanago, user.com, edrone, GetResponse, ActiveCampaign, HubSpot, Klaviyo, iPresso, SalesForce Marketing Cloud i Interaction Studio
- konsultacja przy tworzeniu i wysyłaniu newsletterów
- planowanie i wdrażanie spersonalizowanych kampanii marketingowych w kanałach e-mail, SMS, web push, call center
- analizowanie wyników i optymalizacją scenariuszy automatycznych oraz mailingów
raportowaniem działań automatyzacji marketingu oraz tworzeniem raportów dla klientów
- odpowiedzialność strategiczna za rozwój procesów marketing automation
- nadzór merytoryczny oraz jakościowy nad komunikacją z Klientami w wyżej wymienionych kanałach oraz na stronie www z wykorzystaniem narzędzi marketing automation on-site
- koordynacja wdrożeń na poziomie MVP oraz kierowanie dalszym rozwojem
- koordynacja prac dostawców zewnętrznych w obszarze automatyzacji marketingu
- utrzymywanie relacji z dostawcami narzędzi do MA
- prowadzenie warsztatów marketing automation dla klientów

Senior Marketing Automation Specialist

- zarządzanie zespołem (7-10 osób)
- coaching oraz rozwój pracowników
- analiza jakości oraz produktywności podejmowanych działań
- wsparcie w rozwoju procesów

Performance Marketing Team Leader

NetVest Sp. z o.o. Sp. k. - abckosmetyczne.pl 

Developing marketing plans and implementing them within e-commerce store.

Key achievements
•	built a list of over 660 active subscribers within first 3 months
•	implemented marketing automation processes, which generated more than 25 000 PLN of additional revenue, which would have been lost without it  
•	average daily organic website visits increased by over 300%  - from 600 to over 2000 visits per day
•	average ROAS per campaign - 214%
 
Key responsibilities
•	building marketing programs to support specific marketing objectives across different channels
•	planning, coordinating, and supervising execution of annual / quarterly / monthly marketing plans 
•	evaluating the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
•	leading the execution of marketing programs from start to finish
•	using marketing automation platform to create most common scenarios designed to improve conversion rate and increase sales
•	on site and off site SEO
•	creation and management of the website
•	Google Ads, Facebook/Instagram - creating campaigns promoting products, posts, events, lead generation
•	coordination of social media activities - preparing new posts and content in line with company policy, monitoring brand presence in relevant communication channels and reporting interaction results
•	analysing product sales results, effectiveness of marketing campaigns and activities, SEO, paid advertising, organic traffic, reviews, social media reach and engagement using Google Analytics
•	monitoring of marketing market trends, introduction of new solutions
•	carrying out effective research & intelligence into competitor products
•	coordinating cooperation with partners, agencies, and media
•	developing a marketing team to implement strategy & delivering on objectives
•	constantly improving business development activities
•	developing and managing partnerships & relationships with third parties to meet strategic objectives

Marketing Manager

Freelance 

Outline
Helping businesses to grow using tested marketing strategies.

Key responsibilities
•	Customer lead generation and acquisition via sales funnels
•	Marketing and sales process automation
•	Email marketing (creating campaign calendar, automation, segmentation, content creation)
•	SMS campaigns and Messenger marketing (using bots to generate leads)
•	Local SEO (collecting reviews, building and optimising profile for Google Search and Maps)
•	Social Media campaigns
•	Planning and organization of marketing campaigns in accordance with the assumed budget
•	Analysis of the effectiveness of marketing activities 

Key achievements
•	Real estate agent - 27 appointments in a month regarding the sale of a house - SMS campaign
•	Spa - 84 customers in one month without advertising expenses - SMS campaign
•	Personal Trainer - additional £42k per annum – local SEO 
•	Med Spa - £10k+ of windfall profits – email marketing
•	Wooden box manufacturer - £25k / month contract – local SEO
•	Local Caribbean Restaurant – Sold out an event for 200 people in 10 days - mobile marketing

Digital Marketing Specialist

And... WeAreLIVE - Live Streaming Marketing

We created strategy and produced Live Web Show to help you or your business become the ROCKSTAR in your industry! Imagine having your own show where you can interact with your customers in real time. It is Video Marketing on Steroids

5 steps to great show:

Prepare - Webcasts begin with preparation. I helped clearly define the outcome, created “show hook” and “showflow”.

Produce - technical setup of live streaming show - cameras, lights, audio, green screen, remote content, switchers, mixers, pre-recorded content, etc. I helped with easy or advanced setup so customer could relax and focus on delivering great content. 

Promote - get targeted prospect's attention, build an audience and get people to show up. At the same time build your email list so you can build relationship before during and after the event. 

Perform - Once the stage is set and the audience is there, it’s time to go live and put on a great show. Great live streaming shows are one-part influence, one-part persuasion, and one part entertainment. I worked with clients so that they could crush it. 

Profit -What's your goal? - Is it pure education, monetisation, lead generation, brand building, content creation, product delivery, etc ? 

Main achievements:
•	Produced live web show that generated over $15k in sales
•	Live streaming event that achieved highest view time and engagement of all videos on company’s YouTube channel in that particular year

Live Streaming Marketing Strategist

Thrifty Car & Van Rental

Outline
Customer facing role; dealt with a high volume of enquiries, transactions and complaints for leading UK car rental company.

Key responsibilities
•	Dealt with customers face to face and via the telephone
•	Built rapport with customers
•	Opened and closed rental agreements
•	Delivered excellence to ensure customer satisfaction
•	Upsold additional products 
•	Calculated quotations for customers
•	Checked vehicles before and after rental
•	Handled customers’ complaints
•	Managed vehicles in terms of servicing, repairs and exchanges

Key achievements/projects
•	Exceeded sales goals of additional products (optional insurance) by 5-10% on regular basis
•	Received praise from customers for outstanding customer service

Customer Service Representative

digitaljoint.net

Outline
The role was predominately to generate new business and sell web development and creative services. across a broad section of companies e.g. real estate agents, photography studio, taxi company, painter, plumber, IT services.

Business Development Manager

SPEEDNET Sp. z o.o.

Software company, specialising in outsourcing of IT specialists and in dedicated software development.    My role was to generate new leads, present products and services to new clients and maintain a good working relationship with current customers.


- Maintained good relationship with Clients
- Face to Face and over the phone sale
- Product presentations and negotiations
- Prepared promotional materials 
- Technical support 
- Monitored competitor's activity

Sales and Marketing Specialist

Siemens Sp. z o.o.

Siemens Mobile was the provider of hardware and software to leading mobile operator in Poland. I was working as Sales Assistant. 

Main responsibilities:
For three consecutive years I was responsible for preparing tenders (worth £250 milion per year). I had to coordinate flow of information between 15 departments and compile final version of tender. Supervised implementation of ISO 9001:2000 processes. Received Highest Quality Award for best ISO organisation in single department. Managed and updated department’s commercial database.

Sales Assistant

I have 15+ years of experience in creating marketing strategies for small and medium-sized businesses. 
I specialise in marketing and sales process automation as well as in creating and analysing online and offline marketing campaigns. An author working on the book about marketing automation for e-commerce. An Investor interested in online (ideally cash flowing) assets. 

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