you.switch

you.switch is a startup studio based in Normandy, dedicated to launching ventures that support businesses in their transition to a sustainable, low-carbon future.

We work with purpose-driven entrepreneurs, developing software solutions that help companies lower their environmental impact. As co-founders, we actively work alongside them to build meaningful products, find product-market fit, and create early momentum.

We’re in it for the long haul. Step by step, we’re doing our part to contribute to a more sustainable future and make a lasting impact.

If you're looking to start a venture focused on ecological impact, feel free to reach out to me!

Co-founder & Partner

Ocobo

· My missions:
- Structuring and developing the go-to-market strategy.
- Experimenting with various acquisition channels.
- Enhancing brand development and demand creation.
- Organizing exclusive programs (dinners, webinars, consulting sessions, trainings).

· About Ocobo
Ocobo is the leading French agency specializing in Revenue and RevOps strategies. It assists tech startups, SMEs, and large corporations by providing optimal strategies for organizing revenue teams, constructing customer journeys, developing sales processes, structuring data, and managing compensation. The agency is particularly effective in helping its clients enhance key performance indicators like Sales Velocity and Net Revenue Retention (NRR), facilitating more efficient sustainable growth, fostering high-performing organizations, and ultimately enabling them to achieve more with fewer resources.

Marketing & GTM

Yousign

· My missions: 
- Developing and facilitating revenue growth through marketing, including demand creation and capture, pipeline generation, and aligning marketing programs with business objectives.
- Building and expanding the Yousign brand for SMEs in three countries (France, Germany, and Italy).
- Creating the marketing team from scratch, structuring it into departments such as Growth, Tech, Performance, Product Marketing, and Brand.
- Developing and managing an integrated team of 15 people at its peak, comprising different nationalities and levels of seniority (junior, senior, team lead, and head of).
- Managing and monitoring a multi-million euro budget, and adhering to KPIs such as CAC Payback Period.
- Being the first business profile in the company (roles of SDR/AE and customer support for one year) and recruiting the first Sales/Customer Success profiles.

I have experienced the growth of the company from 5 to over 200 people, two funding rounds (including one of over €30 million), an acquisition (Canyon), a unique strategic and financial collaboration with eFounders and its core team, and the growth of Yousign to several tens of millions in ARR.

· About Yousign
🔏 Yousign is an easy-to-use, legally binding eSignature solution that empowers SMBs to secure their agreements. The Yousign platform and API streamline approval workflows, secure agreements, and offer a top-notch experience to customers, partners, and teams.

Yousign is primarily active in France, Germany, and Italy. Anticipating the shift towards paperless processes long before its European competitors, Yousign helps thousands of sales, purchasing, HR, legal, and IT teams digitalize and automate their contract processes.

Marketing Director

Startup Weekend

· My roles: 
Cheerful and dynamic organizer and facilitator of the eponymous events of the organization Startup Weekend (a program acquired by Techstars). After participating in several editions, where I immersed myself even more concretely in the world of startups through this high-intensity format, I was able to lead the organization (several editions, up to 200 people for 54 hours) and facilitate (animate) numerous events, including in Caen, Le Havre, Brest, Oxford, and others.

· About Startup Weekend:
Startup Weekend is a three-day program where aspiring entrepreneurs can experience startup life. In hundreds of cities around the world.
7K+ Programs held | 19K+ Community Leaders | 150+ Countries | 428K+Total participants

Facilitator & Events Planner

EM Normandie Business School

· My missions at InsIDE (Institute of Entrepreneurship of EM Normandie):
- Developing the student incubator across the different sites of the school.
- Coaching and training students during the creation of their startups.
- Founding "Thursdays of Innovation," a day dedicated to startups, their ecosystem, and the essential skills needed for success.
- Launching and hosting a series of conferences with entrepreneurs from the tech scene.
- Co-founding the "Startup and Digital Development" Master/Ms program, accredited by the Conférence des Grandes Ecoles (award-winning).
- Co-founding a boot camp for coding training on Saturday mornings.
- Leading various courses and training days in marketing for Master, MBA, and professional education (both intra and inter-professional).

· About EM Normandie
EM Normandie educates the managers of tomorrow, preparing responsible future leaders for change management in a multicultural environment. It also supports employees and business leaders throughout their careers. 
+6,300 students and professionals | +26,000 alumni worldwide | 6 campuses: Caen, Le Havre, Paris, Oxford, Dublin, Dubai, and Boston.

Marketing & Business Development

VITAMEAN

· My missions:
- Support early-stage, highly technical startups in their go-to-market strategy.
- Work on positioning, offering, pricing, and distribution.
- Seek and secure initial customers for Proof of Concept (POC) establishment.
Provide training in sales and marketing.

· About Vitamean
Vitamean is a Sales & Marketing consulting agency specializing in supporting B2B technology startups. With a hands-on approach, the agency enables its clients to quickly engage with their first customers and meet their market, aiming to validate their product-market fit and develop various channels to accelerate their sales.

B2B Marketing Consultant

CCI Caen Normandie

· My missions:
- Assist entrepreneurs in starting their businesses across various sectors, including commerce, services, hospitality, industry, and startups.
- Evaluate business models and business plans.
- Assist with financial paperwork and support in obtaining funding (institutional funds, bank loans, BPI funds, business angels).
- Serve as a presenter at information days and as a trainer in various training programs.
- Organize events, including the "Trophy of Economic Hope" award (+150 ppl).

About CCI Caen Normandie
The Caen Normandy Chamber of Commerce and Industry, a public establishment of the state led by business leaders, aims to be useful to nearly 20,000 businesses of all sizes, including small shops, SMEs, intermediate-sized enterprises, and large groups. The Caen Normandy CCI's activities encompass four main areas: economic development with support for businesses and territories, management of the Caen-Carpiquet airport facilities, management of port facilities, and education and training.

Project Manager

Normandie Incubation

· My missions:
- Understand the maturity level of each startup (bio tech, health tech, deep tech, green tech, SaaS).
- Evaluate and define their go-to-market strategy with them.
- Assist them in finding the best tools to professionalize their Sales and Marketing approach.
- Participate in events organized to help them progress.

· About Normandie Incubation
Normandie Incubation, the Norman incubator for public research and innovative businesses, has been supporting innovative projects for 20 years across three sites: Caen, Rouen, and Le Havre. The incubator enables entrepreneurs to transition from idea to startup creation, benefiting from the skills and expertise of Norman public research laboratories. 
+300 projects supported | +220 startups created | Survival rate exceeding 80%.

Co-founder & Partner @ you.switch | Climate | B2B SaaS | Venture Builder

At you.switch, we partner with entrepreneurs to develop innovative software solutions that drive the ecological transition for businesses. 
We’re always on the lookout for committed entrepreneurs and talented individuals to join us in creating impactful startups. 
If you’re interested in starting a venture or joining a project focused on ecological impact, feel free to reach out directly at alexis dot michel at youswitch dot co.

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