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Director of Product Marketing at Iterable

Michele is an experienced and passionate marketing professional currently working in product marketing at Iterable, a marketing automation company committed to helping companies bring joy to their customers.

She runs a private marketing consulting side hustle where she advises on branding, go-to-market strategies, lead generation, and omni-channel optimization.

When not at the office or helping clients, Michele volunteers at the local animal shelter.  She also mentors several up-and-coming female leaders from industries including hospitality and personal wellness. 

Michele is passionately curious about marketing, and she geeks out over all things data and strategy.

She loves to travel, bake, explore the outdoors with her rescue dogs Remy and Maverick, and spend time with her husband, family, and friends.

Let's connect - mnieberding3@gmail.com

Excited and honored to be included as on the of Top 100 Product Marketing Influencers of the year.

Now, I personally hate the word “influencer.” I don’t wake up thinking about influence. I wake up thinking about helping PMMs win, sharing what I’ve learned (often the hard way), and hopefully making this field a little less overwhelming and a lot more fun.

If anything, this recognition feels less like “influence” and more like a celebration of what I love most about our community: We teach each other. We experiment together. We lift as we climb.

And if anything I’ve shared this year has helped even one PMM deliver a clearer story, build a smarter GTM motion, learn something new, get excited about the possibilities of AI, and/or feel a little more confident in their role, then I’m grateful I hit “post.”

A huge congrats to the incredible PMMs who are pushing our craft forward with creativity, courage, and heart, including Amit Alagh MBA MSc LLB PMC-VI PMMC, Langley Barth, Elina Bazinas, Senda B., Alicia Carney, Wade Burrell, Kevin Chan, Anna Daugherty, CPMM, Sunny Dhami, Bryan Elanko, Bianca G., Stefan Gladbach, Jennifer Goode, J.D., Tanwistha Gope, Tamara Grominsky, Elle Grossenbacher, Amanda Groves 🏃🏼‍♀️, Ali Hanyaloglu, Andrew Hatfield, Sachin Jha, Nitin Kartik, Sid Khaitan, Daria Love, Div Manickam, Collin Mayjack, Jason Oakley, Yi Lin Pei, Emily Pick, Jonathan Pipek 🔱, Elliott Rayner, Jeff Rezabek, Allison Rona, Julien Sauvage 🥖, Jacki Schroder Brown, Mary Sheehan, Emma Stratton, Shruti Verma, 👾 Alex Virden, Rory Woodbridge and many others!

(+ a huge thank you to Zach Messler 🤘👊💥😎, another top 100 influencer, for telling me to change my profile description to "The AI PMM")

And to all the PMMs out there doing the work, pushing through ambiguity, building brilliance behind the scenes (even if you’re not on this list), I see you. Your impact is real, and it matters.

Here’s to more building, more storytelling, more experiments, and more shared wins in 2026!

Michele Nieberding 🚀

This is your sign to take your dog to see Christmas lights 🎄🥰

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One of my favorite nights of the year, hands down. ✨

Getting to spend time with the incredible students and fellow mentors from the Experiential Networking class at Cornell University, led by the amazing Stacy Silver, ISHC Silver, is something I look forward to every single year. There is nothing quite like being in a room full of future leaders in hospitality and tech who are curious, thoughtful, ambitious, and already crushing it in their own ways.

What blows me away every time is how quickly these students learn, apply real-world skills, and turn feedback into action. You can literally see the confidence growing in real time. It’s inspiring. It’s energizing. And it gives me so much hope for the future of our industries.

Grateful to play even a small part in their journey and to learn from them just as much as they learn from us. If this is the next generation of leaders, we’re in very good hands. 💛

Congrats to all of the students who completed this awesome course, especially my mentee this season Natasha Jiwani (minoring in fashion and design) who is looking for an internship with a luxury brand this summer 👀 

And shout out to my fellow mentors and industry execs sharing their time with this awesome group of students as well, including Dorothy Potash, Kristie Dickinson, ISHC, Stacy Schulist, Austin Kick, Jay Burnett, Zach Demuth, Greg Forester, Cindy Estis Green, Zachary Pomerantz, Elaine Chon-Baker, and so many others!

My last Sharebird AMA of the year! And this time, we are chatting about PMM alignment with our demand gen friends (my former and current colleagues like Liz Rodriguez Tran, 👋 Ginny Tonkin, and Nick Davis can attest to how passionate I am about this!)

Submit your questions here before Dec 17: https://lnkd.in/euRNbcjn

And I'll try and get to as many as possible! Answers will be delivered directly into your inboxes on Dec 18th (..but also, HOW is that next week???? 🤯 )

Kicking off 12 Days of #AI 🎄 with one of my favorite things to play around with: interactive demos (and yes… this is a #PMMHacks post because TGIF).

Interactive demos are quickly becoming table stakes. What’s not table stakes is putting your demo on AI steroids and letting it behave like a mini agent instead of a glorified click-through.

That’s the real shift I’m excited about 🙏 .  Most demo tools help you show the product.  But new AI capabilities in tools like Guideflow help your demo think, adapt, and self-optimize.

Here’s what that actually looks like 👇
• No time to polish a flow?  AI rewrites steps, improves descriptions, fixes the flow, and makes the entire demo audience-ready in seconds. Your demo basically edits itself.

• Because this is HTML-based, fully editable, you can prompt your demo to:
 – Rewrite copy
 – Generate charts, images, CTAs, and callouts
 – Blur sensitive data
 – Translate everything
 – Personalize for a specific lead
No re-recording. No rebuilding. Just prompt → done.

• Your demo gets a voice. No more recording a million different times to get it perfect, or if you're like me and your personal form of torture is hearing yourself speak...
 – AI-generated voiceovers in 40+ languages, synced to every step.
 – Don’t want your voice? Use an AI avatar.
 – Want your voice everywhere at once? Clone yourself (or your CEO). Somewhat scary, but also efficient... 🤣 
  – Your best presenter, permanently available.

• Even better?  The demo "reads the room."  Guideflow recognizes who’s watching and adapts the experience in real time.
  – Marketing clicks → campaign and growth flows.
  – Pre-sales clicks → solution walkthroughs.
  – Customer Success clicks → onboarding and enablement.
Same demo. Completely different experience.

You don’t just build demos anymore. You prompt them.
 “Make this executive-level.”
 “Localize it for EMEA.”
 “Personalize it for a fintech CMO.”
 Done ✅ 

From a PMM perspective, this unlocks some powerful use cases:
• Demos as adaptive, interactive content hubs that adapt messaging by persona, industry, or use case (not single, static walkthroughs)
• Analytics that validate what resonates (before the big campaign)
• Launch assets that feel like experiences, not announcements
• Control over the narrative without needing eng to update every time
• Using demos as qualification and learning signals before sales calls
• Plugging demos directly into CRM and analytics to power GTM workflows

And...If you want to see this in the wild:
Amplitude is using it for web personalization: https://lnkd.in/eJaBdmkv
Aircall is using it for competitor analysis 🤯: https://lnkd.in/epEJTaZK

Learn more here 👉 https://lnkd.in/evNDqwY7

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