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Michele Benton, Ph.D.

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We work in interesting times. Times where we are inundated with data and possible choices. Times where new competitors and a changing customer base disrupt our status quo. Times where truth seems to be in the eye of the beholder. Times where the best way forward as a leader becomes less clear each day. I want to help you thrive in these new times, unlocking the potential within. My passion is helping organizations, leaders, and teams use the right thinking, conversations, and tools to drive sustainable profit and growth. My methods bring together three key areas: Creating disciplined customer focus, Fostering creative thinking, and Leveraging our humanness, flaws and all. I believe in being practical and having an edge. I spent over 15 years “in the trenches” delivering $20M to $2B in annual sales targets, launching products and finding growth in mid-to-late lifecycle brands. Later, my team and I built from scratch an operations function in a Fortune 100 company. I like to see results, make an impact, and get things done. But I also believe in being decidedly human in HOW things get done. The intersection of people and profit has been an important aspect of my work. Having lived in six countries and traveled to over forty, I bring a global curiosity and a drive to help others realize their potential. On the front lines of change, I ran marketing and sales capabilities for 4,500 employees, and developed scores of leaders and teammates across my career. In my PhD research, I discovered new ways for executives to create the good life they deserve, and bring this perspective in all the work we do at Lime. How can I help you grow? Places we can work together: • Get closer to your customer via better insights, positioning, branding • Develop novel strategies/plans that do good • Improve the skills and productivity of your team to drive profit • Engage sales/stakeholders as authentic advocates of strategy Please reach out...I'd love to hear about you! Email: [email protected] Web: growwithlime.com LinkedIn: https://www.linkedin.com/company/growwithlime STRATEGY marketing excellence creativity leadership & change

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