Essity

Senior business role acting as strategic partner and reporting into HMS President. Main objective is to support 6 Regions to achieve business growth by raising to “state of the art” key strategic pillars: Commercial Excellence, e-Commerce, e-Business, e-Services, Logistic and Strategic assortment. In addition to that work as strategic partner with global TENA and Medical organization to sharpen global business strategies and drive successfully key transformational projects

Vice President Market & Business Development Health and Medical Solutions

Senior executive marketing role recently created by merging 2 director roles overseeing a total business of 0,5b$ in Southern Europe:  lead of TENA brand, top historical jewel from Essity and 5 new medical brands that have been acquired in 2017.   Key objectives: 
1) strengthen indisputable market leadership in Inco with TENA; 2) define growth ambition and key strategies for the new medical brands. Deliver growth ahead of market.  Lead a team of +30 marketers.

Regional Marketing Director Health and Medical Solutions

Global leader of TENA MEN and Lights by TENA brands. Key objective: accelerate the progression of the 2 businesses by focusing on penetration and further strengthening market leaderships around the globe. Lead the digital transformation for TENA. Lead team of 5 direct report and +20 indirect. Responsible for marketers, technical managers and digital project managers. 

Highlights:
•	Aligned with management a brand new vision that will make TENA MEN a successful global brand. Created 5 years innovation road map with major breakthrough innovations.  Delivered average growth of +18% in top markets. 
•	Strengthened Lights by TENA business model and created 5 years innovation road map. Key objectives are: win recruitment of new entrants and rejuvenate brand image. Delivered average growth +15%. 
•	Digital champion for TENA. Aligned turnaround plan with management to make TENA a world class digital brand by 2020. Introduced a centralized approach to manage always on activities: Google, Facebook and Displays. This model has delivered outstanding results: 5 times more samples at half of the cost. 
•	Won 2 global president awards: 1) GHC: best brand building with TENA MEN and 2) Inco BU: best competitive plan (welcome party)

Global Brand Director and Digital Leader Hygiene

Procter & Gamble

Marketing & Digital Leader, Gillette E-IMEA Base Business ($3B), Geneva, Switzerland (2013-Present)
Develop and implement marketing plans for base business and head of digital for Gillette E-IMEA.  This is highly strategic role as Gillette is among top global brands and E-IMEA is the largest and most strategic region with 131 markets. Led multifunctional team of 20+

Highlights:
•Led Gillette personalized razor start-up: www.mygillette.de. This project has broken 3 significant records: a) first ever P&G personalized product; b) first ever personalized product in the industry that enables direct to consumers sells as well as e-retailers sells and c) fastest Gillette product initiative:  less than 6 months from the idea to market. This project has been presented to P&G CEO A. G. Lafley as one of the most innovative business ideas of 2014.. 

•Redesigned Gillette digital strategy for the E-IMEA. Created new digital ecosystem focused on top tiers digital platforms. Delivered +140 IYA ecommerce sales. 

•Introduced a new approach to maximize YouTube views that has become best in class for P&G. Reached +33 MM views with Football 14 teaser campaign becoming n.1 most watched sport video for P&G and n.5 in total sport industry in 2014: http://www.youtube.com/watch?v=Hc7oa-e3Blg

•Led Category Growth Program for WE to deliver +1% category growth (after several years of decline) by accelerating trial and consumption.  

•Earned several awards and recognitions, including Top Ranked Regional Managers for past 10 consecutive years.

Marketing and Digital Leader, EMEA, Gillette Base Business

Marketing and Digital Leader with P/L responsibility, Braun WE, Geneva, Switzerland (2012–2013)
Direct all marketing initiatives and functions for total Braun (4 categories) $400M+. Develop and implement long-term marketing plans (3 years) as well as lead the short term execution. Introduce new business model brand support to digital.   Lead team of 6 assistant brand managers located in top 6 Western Europe markets, developing, coaching, and training top talents.

Highlights
•Improved regional bottom line by 20% within 1 year. This is the best result in decade. 

•Introduced new business model such as moving the brand support from seasonal TV support to digital always on, while significantly reducing overall marketing spending 

•Generated significant share growth (+3.0) for Braun male dry shavers in L12M region, establishing Braun at top of P&G brands in terms of share gain.

•Achieved all-time high shares in 3 major markets (France, Nordics, Italy). In Nordics Braun achieved market leadership for the first time in history.

Marketing and Digital Leader Braun EMEA

P/L responsibility for total Braun (4 business categories) across 6 markets in Southern Cluster $320M+, managing team of 2 assistant brand managers and 2 sales managers. Developed and executed targeted business development strategies to establish strong markets for Braun products, coordinating all aspects of implementation. 

Highlights
•Drove best shares growth across global Braun organisation for FY 2011/2012, with 3 markets delivering number 1, 2, and 3 best business results (top lines, bottom lines, and shares) for the globe.

•Pioneered first-ever Braun go-to-market global guidance structure, establishing standards, clear guidance, and recommendations for Braun business leaders across globe. Set fundamentals to promote change throughout total Braun business model worldwide.

•Designed best share and reapply programme in P&G organisation.

Business Leader Braun Southern Cluster

P/L responsibility for Braun Male Dry Shavers +300 MM$. Defined and implemented 18-month business plan and regional toolkit. Managed 2 direct reports.

Highlights
•Achieved best market shares for entire EMEA region in decade, all-time highest share in Germany, share growth in 10 out of 11 markets, and all-time high top and bottom lines for region.

•Spearheaded development of regional toolkit (recruited Hollywood movie actor) with focus on base business to replace global toolkit that was insufficient to support the growth of region. Delivered first ever MDS Current Best Approach tool, defining top 10 do’s and don’ts for marketing and sells, which has been reapplied on global scale.

Senior Brand Manager Braun EMEA Male Dry Shavers

Managed brand development and marketing for Fater JV ($1B+ joint venture between P&G and Angelini Italian company). Designed marketing campaigns and P/L responsibility for $200M+ pad line. Supervised 3 assistant business managers.

Highlights
•Propelled 3 record years for pad line, reaching 80% market shares and +2% profit margin (best results for P&G worldwide) while overcoming challenges from low-cost local competitors by introducing new market-optimised product.

•Delivered first-ever vertical portfolio guidance in feminine care. Designed and qualified new pads portfolio from low-tier to super premium (encompassing 4 product lines), driving successful launch 1 year before global rollout. Portfolio approach has been reapplied globally.

Brand Manager Lines Italy (Fater JV)

Coordinated brand management efforts for Greece fabric care portfolio (3 brands and 3 new acquisitions). Led new Ariel and Tide marketing campaigns and Ace Gentile re-launch.

Assistant Brand Manager, Fabric Care, Western Europe

Led teams of up to 40 in production management and process engineering functions. Orchestrated new product initiatives and projects start-ups. Streamlined and optimised processes and structures.

Production Department Manager

Motivated strategic management professional with over 24 years of experience at leading FMCG and Medtach companies, delivering business results while building outstanding frameworks to ensure long-term success. Visionary strategist, identifying and pursuing new business opportunities to drive significant market share and profit growth, and move companies forward. Results-driven director, strengthening business fundamentals and optimising processes to improve bottom line. Dynamic leader, inspiring and motivating top performing teams to deliver on all targets and goals. Impressive track record of consistently building up businesses and generating unprecedented results. 

Areas of expertise include:
Strategic Management • Brand Management • Portfolio Strategy •Consumer understanding • Communication Development •   New Product Launches • Commercial initiatives • Digital• Ecommerce • Entrepreneurship •  Business Development • P&L • Executive Decision Making • Problem Solving  •  Relationship Building • Communications  • Creativity •  Multifunctional Team  Leadership • Coaching •Advanced Trainer •Advanced Negotiation

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