iluminr

Director of Marketing

Marketing Manager

RiskLogic

• Translate business objectives into fluid marketing strategies
• Manage marketing activities with supply partners, clients and staff
• Identify and engage with relevant partnership and sponsorship opportunities
• Manage campaign execution across various digital and offline channels
• Manage social media content and establish social media content calendar
• Develop and manage email campaigns
• Maintain and update web content, google AdWords and online campaigns
• Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities. Provide optimisation and real time targeting recommendations to leadership and key stakeholders
• Copy write brochures, client communication, presentations, POS material and online
• Content writing
• Manage industry events, exhibitions and functions

FirstAction

My primary goal for FirstAction is to build brand awareness and position the brand as the preferred Emergency Management Services provider in Australia.

Key responsibilities include:
• Translate business objectives into fluid marketing strategies
• Manage marketing activities with supply partners, clients and staff
• Identify and engage with relevant partnership and sponsorship opportunities
• Manage campaign execution across various digital and offline channels
• Manage social media content and establish social media content calendar
• Develop and manage email campaigns
• Maintain and update web content, google AdWords and online campaigns
• Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities. Provide optimisation and real time targeting recommendations to leadership and key stakeholders
• Copy write brochures, client communication, presentations, POS material and online
• Content writing
• Manage industry events, exhibitions and functions

Peter Warren Automotive

Working directly with the CEO, COOs, Dealer Principals and General Managers, I was responsible for the local area marketing of 42 automotive franchises across South East Queensland, South West Sydney, North Sydney and Regional NSW. This included the planning and execution of the marketing, events and digital strategy from a corporate group level to tailored plans for franchises. I managed diverse brands ranging from Toyota and Honda to Rolls-Royce, Aston Martin, McLaren and Mercedes-Benz. I have prepared documentation to support new franchise pitches and implemented Marketing, Digital & Call Centre integration of new dealership acquisitions.

I managed the relationship with Carsales and Carsguide, web developers, media & digital agencies. I have worked on projects presenting various technological solutions to the Executive team that would drive down marketing costs whilst increasing the dollar value per customer. From a franchise level, I provided ongoing marketing consulting services to support franchises with their local area marketing, generate leads and build a profile within the community.

Delivered results:
• Brought the SEO and SEM function in-house with the allocated spend reinvested into other marketing activities.
• Project managed and launched group and franchise websites in 2010 on the Drupal CMS and again in 2015 on the Wordpress CMS.
• Shifted Marketing to digital media, reduced traditional media cost and increased ROI. Implemented a rewards program, introduced live chat and AI technology, introduced products to improve the company’s online footprint & brand reputation.
• Reporting on growth of vehicle leads and third-party advertising ROI. 
• Implemented two lead management systems.
• Implemented an ecommerce platform to move obsolete car accessories and merchandise
• 2015 3 day Sale event – dealership sold 183 cars
• 2016 3 day sale event – incremental increase to 272 cars

Group Marketing Manager

Fairfax Media

Consumer Marketing for Employment (My Career, Big Chair..) and Auto (Drive, Country Cars..) from both a print and online perspective.

Consumer Marketing Executive

Marketing Executive

Media Research Executive

News Corp

National Advertising Coordinator

Commonwealth Bank of Australia

Commsee Support Analyst - Secondment

Customer Service Officer

A marketing leader with over 15 years of experience driving growth through integrated campaigns and go-to-market strategies for both B2B and B2C markets, across various industries, including automotive, consulting, and SaaS. Colleagues would describe me as a proactive, agile, and strategic leader with a data-first approach to decision-making.

As an analytical thinker, I am always looking for ways to optimize marketing strategies and improve ROI. Collaborative working is important to me, and I am passionate about building strong relationships with cross-functional teams to achieve shared goals. I am also a full-stack marketing professional, comfortable taking a hands-on approach when needed.

Whether working in B2B or B2C, I have a passion for driving growth and achieving results. I am excited to bring my skills and expertise to new challenges and to work collaboratively with teams to deliver successful marketing outcomes.

Taplio

Michelle Doan's Linkedin Analytics

Michelle Doan

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