Michelle O'Malley's Linkedin Analytics

Enthusiastic Marketing leader most recently a Vice President of Acquisition and Retention Marketing who excels in driving incremental customer acquisition and engagement through testing, scale, transformation, performance measurement, and automation in marketing and product development. Proven team builder, strategic planning, and P&L management. Expert in multi-channel marketing, analytic insights, targeting, segmentation and contributing to change and acceleration.Highly knowledgeable but not limited to Financial Services, Insurance, and Insuretech industries. ■ Increased brand awareness by 4% positively impacting paid media and lowering CPC by 25% ■ Exceeded Email B2C Revenue goals by 40% and increased site conversions by 15% ■ Increased customer site traffic by 4X's ■ Increased social following by 100% ■ Built a high-performing and engaged teams ■ Generated over $1B in incremental sales revenue ■ Improved customer experience on the member dashboard optimizing sales opportunities and retention by 10% in upsell revenue and increased member retention by 10% ■ Built a full-funnel marketing strategy from scratch, defined creative, UX, pricing, and channels that stopped a 15-year decline in paid subscribers resulting in a 10% increase in revenue. Marketing Executive | Brand, Lead Generation, Retention Expert | B2C, B2B, B2B2C | Digital, Email, Offline |