Michelle S.'s Linkedin Analytics

I’m a senior leader with a passion for making meaningful connections. Throughout my 15++ year career in advertising, I’ve demonstrated my strong growth mindset and propensity for results. I’ve worked extensively in Asian markets with global networks, honing a fantastic international outlook. In 2019, I was appointed Head of Investment at GroupM. I’ve secured best outcomes from group investment negotiations with vendors, optimizing the media value generated for GroupM’s Philippines-based clients. I’ve also been a key catalyst behind the successful launch of innovative GroupM products and the growth of GroupM in the APAC region. This includes participating and representing GroupM in local, regional and global pitch assignments. I have left my role in 2021 to permanently live in the US. Formerly, I was General Manager (Comms Planning) of MEC (now Wavemaker) in China, building and maintaining strong relationships with H&M, Ikea, Citibank, Godiva, Paramount and others. Prior to that, I was Group Business Director in PHD, handling Unilever China’s flagship categories (Haircare & Personal Care) overseeing the portfolio's $600M++ annual budgets. I have a track record of successful engagements with multinational, blue chip businesses across various industries - CPG, finance, alcoholic beverage, luxury goods, retail and consumer electronics. Some notable brands handled include Coca Cola, P&G, Samsung, Western Union, Heineken, Richemont and Nestlé. Alongside my main media agency career, I have broken new ground in the Philippines’ digital and e-commerce sector with the creation of HyperDigital, a digital experience and innovation company that creates inspiring platforms, services and partnerships benefiting small businesses, non-profit organizations and local communities. I founded the first e-commerce platform dedicated to bringing local brands into the e-commerce space. I am fascinated with the applications of blockchain technology - how it can bring inclusivity and be a force for good. I am currently providing consultancy for organizations that are trying to enter the Web3 space. I also conduct private/small group web3 coaching and training. My engaging, inspiring management style truly gets the best from team members. I excel at driving high performance teams and maximizing the potential of people. Entrepreneurial, tenacious and results-driven, I consistently exceed expectations. With a genuinely strategic mindset, I respond to challenges with dexterity, keeping the big picture in mind.