Michelle Ardila

Content Manager & Sr. Marketing Coordinator

Kolide

Revenue Operations Manager

Sr. Revenue Operations Specialist

RevOps Co-op

Member

RevGenius

Virgin Pulse

Marketing Operations Specialist

Swan Global Investments

Marketing Operations
• Built the first automated communication system between Hubspot and Salesforce to automate lead handoff between sales and marketing; improve lead generation strategy; strengthen alignment among Marketing, Sales, and Operations departments; and accelerate the sales process.
• Managed 6 - 8 multi-channel (digital & offline) campaigns a quarter and increased monthly engagement with automated lead generation & nurturing campaigns in Hubspot.
• Lead a Sales and Marketing Committee to ensure department alignment and communication. 
• Created reference and educational documentation for defined sales process and marketing automation technology. 
• Managed and trained employees on martech stack including Hubspot, Salesforce, Seismic, and Zoom.
• Influenced business decisions and focus with customer research and campaign analysis presented to the Chief Strategy Officer and department managers. 

Content Marketing
• Managed, executed, and improved overall content development, design, and distribution strategy, digital and print.
• Developed and executed webinar strategy in collaboration with the portfolio management team for prospect engagement and client retention. 
• Collaborated with sales and portfolio management team to optimize content, email campaigns, and webinars.
• Executed efficient internal workflows for creating valuable content with internal and external contributors.
• Improved lead quality and conversion rates with segmentation, lead scoring, and inbound strategies.
• Accelerated sales process with personalized content and automated workflows across customer journey.
• Evaluated and improved the marketing automation process, nurture programs, and overall marketing effectiveness.
• Analyzed Hubspot campaign and Google analytics to measure campaign effectiveness, pivot content and lead gen strategy, and report to management.

• Formulated and documented a defined, efficient content creation workflow for internal & external content contributors.
• Implemented, tracked, and optimized conversion and A/B testing of emails and landing pages.
• Increased email open rates by 45% and CTR by 47%.
• Coordinated with sales to identify opportunities for lead generation and customer selling strategies. 
• Reduced print spend by tracking territory orders and encouraging digital use of materials. 
• Managed and optimized conversion and A/B testing of emails and landing pages.
• Managed email communications and updates to customers.
• Created and managed email campaigns targeting defined personas and key target audiences.
• Initiated a streamlined workflow for managing conference presence, attendance, and lead capture successfully reducing the lead handoff time to the sales team.
• Improved lead handoff to sales with automated workflows and alerts successfully expediting opportunity conversions. 
• Proactively engaged with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.

Marketing Coordinator

Hillsborough Community College

• Taught, encouraged, and directed students to research, analyze, synthesize, and write for different audiences for cultural and literary topics using my own writing samples.
• Collaborated with committee members to explore possible earned media strategies for the Sustainability Conference.
• Analyzed student metrics to identify issues with student engagement and retention to find better solutions and strategies to solve them.
• Facilitated class discussions with delicate topics in literature and current events with a diverse population of students.
• Conceptualized and executed my own teaching strategies to maximize student learning and deepen relationships.

Adjunct English Instructor, English Composition & Literature

St. Petersburg College

• Optimized and enhanced student learning, engagement, and retention by researching and using current technologies.
• Taught students how to research and write for different audiences, in different disciplines, and different purposes.
• Created and delivered complex material in simple, condensed presentations.
• Assessed and assisted student writing for grammar mechanics and content clarity while giving detailed and constructive feedback.
• Directed a photography club that works with campus media to promote events. 
• Prioritized and managed different curriculums and deadlines for different courses.

Bisk Education

•	Reviewed multimedia lectures for errors in grammar, punctuation, and spelling.
•	Identified and reported inconsistencies in writing, areas of ambiguity, and bias.
•	Edited audio transcripts verbatim and created files for closed captioning. 
•	Summarized lecture content for study guide creation.

Copy Editor

East Lake Community Library

•	Led, planned, developed, and published a new website and wrote web content.
•	Designed, wrote, and circulated monthly newsletters in print and in email, in-house event flyers, brochures, and marketing materials.
•	Revitalized library social media presence to enhance owned and earned media strategies.

Library Assistant II

I empower revenue teams with strategy, technology, and data insights to create meaningful experiences across the entire buyer's journey to drive revenue and impact business goals.

Areas of Expertise: Marketing Automation, Marketing Analytics, Content Strategy, Martech Tool Governance and Optimization, Process Documentation and Refinement, Education, Data Management, Campaign Operations, Email Marketing, Customer Experience, Content Auditing, Digital Distribution, Marketing and Sales Alignment, and Project Management.

TechStack Experience: Hubspot (Marketing, Sales, CS, Ops), Salesforce, SalesLoft, 6Sense, ZoomInfo, Bizible, Google Ads, Seismic, Stripe, Intercom, Make (Integromat), Avoma, Juro

Clifton Strengths: Strategic, Deliberative, Restorative, Intellection, Analytical
MBTI: INTJ

Taplio

Michelle Ardila's Linkedin Analytics

Michelle Ardila

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Michelle Ardila's Linkedin Analytics

Michelle Ardila

Want to drive more opportunities from LinkedIn?

Michelle Ardila's Linkedin Analytics