Western Connecticut State University

Coordinate logistics for event planning 
Learn software that enhance institutional advancement such as GiveGab 
Create content on social media that highlights how our office positively impacts the WCSU community 
Maintain Excel spreadsheets to track donor-funded activities

University Assistant - Instutitional Advancement

Community-Led Alliance

A collective of leaders putting community at the heart of business. Join our Slack community and never miss out again!

Member

Hudson Community Incubator

● Managed social media channels (Instagram and Facebook), growing new followers by 33% over 4 months
● Developed a social media content strategy using Buffer to market services, members, and tips, increasing engagement on Instagram by 109% over the last month
● Wrote weekly copy and filmed reels content for Instagram and Facebook averaging 500 views per reel

Social Media Manager

McEnroe Organic Farm

● Directed multi-channel marketing strategy and content creation for seamless customer engagement increasing revenue for New York’s largest organic certified farm
● Developed digital marketing and content strategy by increasing use of data analytics and insights to
create efficacy in social media management
● Organically gained 43% new followers on Instagram organically in less than 12 months
● Planned, advertised, and executed client facing events to increase brand awareness and generated leads for soil and compost operation
● Supervised a full-time apprentice to increase the yield of food from the Discovery Garden to reach food pantries partners

Education Manager

● Generated income from the sales of wholesale produce by contacting vendors over the phone
● Streamlined the process of selling wholesale vegetables by learning the e-commerce platform Barn2door
● Generated soil customer leads by communicating the narrative of the farm’s business practices through spoken word and a slideshow presentation
● Generated income by taking soil wholesale and retail orders over the phone, and created invoices through Quickbooks
● Conducted public farm tours to show the public how the Farm operates and the importance of supporting local organic agriculture

Assistant Education Manager and Office Assistant

● Created content for social media and newsletters
● Assisted with outreach and education regarding the importance of organic agriculture and how the farm demonstrates this 
● Worked with volunteers who help maintain a one acre garden

Education Apprentice

Albany County, NY

● Interviewed, hired, and managed 12 student interns who helped the Crime Victim Unit upload victim data into a legal database
● Generated yearly and quarterly grant reporting for the Crime Victim Unit to maintain federal funding for crime victim services

Americorps VISTA Fellow

Institute on Science for Global Policy (ISGP)

● Took notes on consensus of policies reached during a conference in Toms River
● Interviewed potential candidates and debaters
● Ran a public conference on the socioeconomic context of sustainable agriculture

Student Intern

Quaker Hill Native Plant Garden

● Learned to identify native and invasive New York fauna
● Maintained outdoor gardens by weeding, watering, and transplanting
● Created flower arrangements for buildings on the property to add color and beauty

Horticulture Intern

Digital Marketing Professional 💻 Follow for Digital Marketing Tips 🔔Environmental Sustainability Enthusiast 🌎 Looking to connect with Hudson Valley entrepreneurs 👥

I am a digital marketing professional with a love for creating content for social media. I see opportunities for businesses to tell a compelling story in a way that engages social media users. I have demonstrated a lifelong dedication to community service and environmental stewardship. 

I’m looking to connect with #professionals in the #hudsonvalley area 

Skill Sets and Technological Competencies
★ Strategizing content for Instagram and Facebook
★ Analyzing Instagram and Facebook Insights
★ Canva
★ MailChimp
★ Microsoft Word, Excel, and PowerPoint 
★ Google Sheets, Slides, Meet, Docs
★ Volunteer Management
★ Public Outreach
★ Event Planning
★ K-Adult Education 
★ Slack

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Michelle Bissett's Linkedin Analytics

Michelle Bissett

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Michelle Bissett

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Michelle Bissett's Linkedin Analytics