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Why do large companies have a General Counsel? The GC is a member of the leadership team that looks forward, helping the business to proactively plan for what's to come in light of where it's been and where it is today -- and in light of its risk profile and risk tolerance. They handle the tactical and the strategic. Most smaller companies don't have access to a GC but they need one as much as a large company does. The industry as taught businesses that they need "specialists" to tackle each unique part of their business - and sometimes they do. But in the day-to-day, businesses need a GC, a generalist, who can guide the leadership team on not only the "what" but more importantly, the "why". I founded Equinox with a vision of providing business leaders with a relationship between their business and their lawyers - a General Counsel who is there to guide them through their day-to-day and the strategic needs, giving them the freedom and confidence to move their business forward. It's exciting to be an innovator in the legal space and to see this model serve businesses so well!
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