Michelle Teo's Linkedin Analytics

Hi, I’m Michelle. Originally from Australia, I’ve traveled to 55 countries, lived in 12, and been obsessed with numbers and testing my entire career. It started with a job as an economist for the 7th largest company in the world. They sent me to live halfway across the globe at 24 yrs old. There’s a lot of risk in $50 billion dollar projects. It was my job to look at every possible scenario. To calculate costs for the best case and the worst. I loved the strategy and numbers, but I craved something more. Off to the other half of the globe, I moved to New York and co-founded a VC backed video compression company. And after going down the rabbit hole in SaaS and machine learning, I finally found the bits and pieces of business that excite me the most . . . and started Demand Conversion. Now I help B2B software companies get past stalling growth using data, testing, and strategy. (With an amazing team of growth strategists) We remove the guesswork to achieve a true understanding of your ICP and how they buy. All the: - Perceived risks - Motivating pain points - Time to value in your product - Points of friction in their buying process - Networks they trust to vet software solutions After 30 days, you’ll know your customers better than you know your spouse. Then we test. We hone in on messages buyers need to see to convert and align your sales and marketing channels to the ones your buyers actually use. Because you can’t rely on a standard marketing playbook of Meta and Google ads when you’re selling a product that’s far from standard. You need specialized strategy and execution to keep growing. That’s exactly what I do for clients all over the world. (All from my HQ in Paris.) Send a DM or connect on my website to see how I can help you grow. Testimonials: “The experiments we’ve run with Demand Conversion have really made a difference for our pipeline. Our latest paid ad campaign has resulted in the best CAC we’ve ever had.” Michael Chojnacki, CEO of Baseline Vision “Michelle's expertise in the fintech space was evident from day one. She provided invaluable insights and guidance, helping us navigate complexities of our industry. Her ability to create data driven content and craft targeted marketing playbooks has enabled us to execute on growth objectives effectively.” Chris Shackleton, COO of Manage My Renewals “Not only have they brought new opportunities through their demand generation strategies, but their disciplined, data-driven process has changed the way we approach our marketing.” ‍Oliver Garside COO, Rounded