Michelle Frey's Linkedin Analytics

Multilingual | integrated visual design strategist | passionate brand ambassador | advancement expertise Current team focus: enterprise-level identity and visual communications: video, motion graphics, digital storytelling, social media, high-visibility events, branded spaces, building signage, and wayfinding. sjsu.edu/communications/ It is a transformative time at SJSU with student, staff and faculty momentum improving the brand of San José State University on all fronts. We are a city within the city of San Jose, central to the Silicon Valley community, an integral part of the Bay Area and beyond. Current position purpose: to advance the institution's reputation and elevate perception through creative leadership via both internal and external talent. Motivated to keep the design process intact even in daunting in-house environments. Inspired by the authentic and imperfect stories of people. Strong ability to translate executive wishes to visual ideas and digital/social products. Previous roles: Experienced an extraordinary year of growth and inspiration at CCA mentoring design students in the real work world for the first time in partnership with faculty. Notable contributions as Design Director, UC Berkeley: "The Campaign for Berkeley" suite of materials across media used by campus units (http://identity.berkeley.edu/guidelines/), "Thanks to Berkeley..." photography book; "The Builders of Berkeley" identity program, granite/bronze wall in front of Doe Library, Book, and gift award; Reestablishment of UC Berkeley Design Alliance, meetings and blog; completion of the recreation of UC seal and implementation of its use and along with Public Affairs assisted in the digital creation of the University's historic font by Frederick Goudy, digitized by Richard Beatty; New structure, layout and art direction of the "Promise of Berkeley" magazine, and annual philanthropy reports; CASE Gold and Silver awards for the above projects.