Adobe

Senior Paid Media Manager

Amazon Web Services (AWS)

In charge of Growth Marketing, running programs to increase customer spend and service adoption. This involves building end-to-end campaigns that focus on cross-sell and up-sell as well as analyzing user behaviors and buying patterns to create personalized programs. Also oversaw Acquisition for 5 months which involves running campaigns to drive sign ups.

Digital Marketing Manager, APJ

Cisco

The social lead in Asia Pacific, Japan and China (APJC). Responsible for driving demand, brand awareness and customer engagement across the region through social initiatives. Some key activities include handling large regional paid media budgets and optimizing for conversion to drive demand as well as managing virtual events streamed on social, agency management and social media training to key executives, sales and employees

Head of Social, APJC

In charge of B2B demand marketing activities in APAC for both SMB and Enterprise for Adobe Creative Cloud business. Lead integrated digital campaigns across all channels (search, web, social & email). This included creating demand generation campaigns designed to drive qualified leads such as email nurture programs, paid media initiatives and website optimizations and testing. Additionally, worked closely with marketing and sales leaders to improve lead management process.

B2B Digital Campaign Lead, APAC

Social Lead for Adobe's Digital Marketing business in APAC. In charge of paid and organic social across APAC to help drive awareness and leads. This included supporting on major events and campaigns for both strategy and execution as well as creating innovative social content. Also delivered social training across the region to employees to help them become more social savvy.

Social Media Lead, APAC

Terrapinn

Organised high quality B2B conferences for the aviation and enterprise industry
(including Low Cost Airlines World Asia Pacific 2012, Aviation Outlook China 2012,
Loyalty World Asia 2012 & Big Data World Asia 2012).

Roles and responsibilities include:
- Topic research, programme creation and copywriting.
- Liaising with C-suite level speakers from around the world.
- Email and social media marketing of event.

Conference Manager

Logistics Consulting Asia

- In charge of collateral and coordinated with event planners on related workshop tasks the company took part in
- Help to organize various sale pipelines in order to generate leads & implement an email marketing campaign
- Part of the team in implementing Malaysia's first digital mapping
- Assisted with proposals to multinational corporations

Stand-in Marketing Manager

I am a digital marketer and social media expert, currently a senior paid media manager at Adobe for Creative Cloud. I was previously a digital marketing manager at AWS driving adoption of our services to our customers in APJ and prior to that, I was previously the Head of Social for Asia Pacific, Japan & China at Cisco. I have been working for over 10 years in marketing; with the majority of time in the Tech industry. With my experience in events, social media and demand marketing, I am excited to be part of what is truly a pivotal time for marketing as it get reinvented by digital.

Taplio

Michelle Gautrin's Linkedin Analytics

Michelle Gautrin

Want to drive more opportunities from LinkedIn?