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Hi, Iโm Michelle, customer-obsessed growth leader ๐ Iโm a former in-house CMO turned founder, CEO and fractional growth leader. I lived growth challenges first-hand at both big companies and start-ups. What I learned through my experiences was that there was always one key ingredient in building a successful brand and growing a thriving business: customer-obsession. With it, you're the unrivaled market leader, playing your own game with customers who love you. Without it, youโre racing to the bottom on price and easily replaced when a better offer comes along. My expertise is steeped in an early indoctrination in customer and brand experience, usability and user-centered design, which shaped a unique way to tap into customer-obsession to drive business growth. I started my company in 2013 and am energized by working with curious people who want to find new ways to solve problems. My clients span just about every industry and growth stage and they trust me as their strategic growth partner. If you're still reading, let's connect! Giddy up!๐ฅ
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