LinkedIn

• Partner with subject matter experts (SMEs), policy and process owners to evaluate, design, write, and maintain knowledge sets and articles for users
• Translate technical and process content from multiple sources into a style and format that meets multiple end-users needs and project goals
• Develop knowledge and content project plans, milestones, and review cycles for knowledge generation
• Manage feedback loop with SMEs, Knowledge owners, and users for ongoing enhancements to knowledge sets, platforms, and processes
• Support projects and initiatives from a knowledge perspective and help build strategy for scale and leverage
• Act holistically across knowledge platform to ensure all documentation is updated to reflect changes in the business
• Test and pilot new knowledge generation processes and governance models
• Provide peer review support and usability attainment for documentation
• Support the creation of knowledge management assets, including templates, style guides, how-to tutorials and provide feedback

Technical Writer

ZoomInfo

• Established team’s 1st strategic content planning and production process, incorporating cross-functional stakeholders, multiple interrelated product lines, project management, and automation.
• Hired and managed a team of (4) B2B content writers and (3) freelancers in content strategy, planning, development, and copyediting.
• Collaborated with leaders across demand generation, product marketing, and executive offices on key messaging, themes, and strategic plans.
• Developed content strategies, story ideas, and plans that align with demand generation for emerging products and new audience segments.

Manager, Content Marketing

Pizzo Designs

•    Strategically plan, develop and execute multi-channel campaigns
•    Services include: Social media, email, SEO, web, text, print & public relations
•    Deeply understand B2B and B2C buyer personas
•    Produce content aligned with target audience, including blogs, emails, social posts, graphics and landing pages
•    Maintain cohesive brand presence across all channels
•    Fiscally align marketing initiatives to business goals
•    Collaborate with key stakeholders and partners 
•    Develop systems to publish, monitor, report & optimize content
•    Design production management, including project timelines, edits, deliverables, tracking
•    Manage campaign budgets and performance monitoring

Owner / Marketing Director

EverString

• Lead development & implementation of B2B content marketing strategy
• Manage end-to-end content engine, supporting inbound & outbound
• Collaborate with executive leadership and cross-functional teams
• Maintain editorial calendar, ensuring consistent voice, tone & style
• Align content plans to support key GTM business initiatives
• Track new market trends and continually assess competitive landscape
• Produce high-quality content at a fast pace to meet deadlines
• Strong emphasis on sales enablement & account-based marketing

Director of Content Marketing

TEAMSOS

•    Collaborated with department leaders and partners
•    Developed and executed B2B demand generation campaigns, including email, social media, live & web events, telemarketing campaigns and direct mail. 
•    Conducted market research and trend data 
•    Optimized departmental procedures and collaboration tools
•    Established company’s 1st CRM database
•    Tracked multi-touch marketing initiatives against sales goals  
•    Produced webinars, conferences & live events
•    Created and maintained company-wide intranet
•    Managed a team of 6 members
•    Maintained over 12 vendor relationships

Marketing Manager

A highly organized, driven, energetic content marketing leader skilled at producing compelling digital campaigns that boost audience engagement, drive revenue and transform customers into brand advocates. Passionate about engaging audiences and excited about working with teams to achieve business goals. Comfortable in leadership and individual contributor roles and eager to explore my next opportunity!

Learn more about my skills, projects, and what colleagues have said here: www.michellepizzo.com

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Michelle Pizzo's Linkedin Analytics

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Michelle Pizzo's Linkedin Analytics