Michelle Wiles's Linkedin Analytics

Global marketer, strategy consultant, and writer. I like to build new brands and turnaround existing ones. Proven skillset across go-to market strategy, brand development, distribution, digital marketing, advertising, e-commerce, and product launches. I have had the chance to work with some of the best teams and brands in business - at Ogilvy (winning Effies for our work with Aetna and the UN), P&G (leading the nation in sales as a new hire), Vaynermedia (setting up the strategy department and leading insights for Budweiser's FIFA World Cup campaign), and McKinsey (serving global brands, retailers, and private equity firms). I currently partner with brave clients via my brand consulting firm, Embedded, to supercharge growth through smart marketing, partnerships, and branding. Embedded's key insight is that great brands do not come from (just) great ads. Beloved brands are the result of great pricing, product, customer experience, and operations. In other words: your entire go to market strategy. Embedded connects creative communications with company strategy. Clients range from media and hospitality scale-ups who have raised $100M+ in venture capital, to unlaunched startups, and established 30+ year old brands. Looking for help growing your business? Get in touch at embeddedbrandstrategy.com. Industry experience: luxury, CPG, travel, beauty, B2B, healthcare, hospitality, fitness, spirits, and apparel. Articles: https://brandingin4d.substack.com