Michel Myara's Linkedin Analytics

I am a seasoned Entrepreneurial Professional with 15+ years of marketing leadership, product management, and accounting experience in the beverage sector. Recognized for demonstrating a natural aptitude for business, as well as for manufacturing and wholesale accounting and marketing campaign design, I have a history of contributing to company growth throughout my career. Professional focal points include start-up company success, CRM optimization, partnership cultivation, logistics, risk analysis, overseas exporting, distribution, regulatory compliance, and client relations. My accounting and Fintech expertise includes Quickbooks (desktop and online), Xero, Gusto, Tsheets, Expensify, and Hubdoc. I’ve done extensive consulting in the field of accounting automation and fintech implementation, helping SMBs automate their processes and go paperless. Previously, I was the Founder of LYTT, an entrepreneurial endeavor that produced flavored malt beverages and hard seltzers. Under my leadership, I researched, ascertained, and secured optimal distribution partners for one-of-a-kind alcoholic beverages through the utilization of an optimized CRM. I fully administered all aspects of production from raw materials to finished goods inventory as well as designed and implemented digital marketing strategies. In addition, I liaised with senior leadership, overseas partners, and marketing teams to ensure the company’s operational and production structures are driving the business forward with minimal expenditures. I have also previously commenced two successful start-up companies, Bugsy Brewing and RAGE Beverages. I founded RAGE, a company specializing in performance energy drinks, a decade ahead of its time in an era where the performance energy drink segment is now a billion-dollar industry. Colleagues describe me as a progressive, driven, down-to-earth, entrepreneurial and product development expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget. Feel free to contact me through this profile if you wish to connect.