The Kerr Group

Executive-level expertise with a track record of building marketing strategies and programs for both start-up, midsize and enterprise technology companies.  Projects include:

* Messaging and Positioning
* Branding 
* Category Creation
* Go-to-Market Initiatives
* Demand Generation Campaigns
* Company Launches and Kick-offs

Principal

Dynamic Signal (acquired by SocialChorus and now Firstup)

Dynamic Signal is the leading employee communications and engagement platform.  More than 30% of the Fortune 100 companies use Dynamic Signal to build a better employee experience.

Chief Marketing Officer

Lever

Lever is a collaborative hiring platform that your entire team will love. 

- Managed all functions of marketing 
- Introduced enterprise strategy to expand into new market. 
- Launched new enterprise-level product and ecosystem strategy. 
- Led sales teams through a new framework for sales enablement increasing productivity by 20-30%.

Delphix

The Delphix Dynamic Data Platform provides the industry’s most comprehensive DataOps solution, enabling companies to easily deliver and secure data, wherever it exists. 

- Led company through new category creation, product /packaging/pricing, and new brand
- Hired new product marketing and corporate marketing team 
- Managed all functions of marketing: product marketing, field marketing, corporate marketing, digital marketing, and brand.

Pivotal Software, Inc.

- Hired full-stack marketing team
- Responsible for all functions of marketing: brand, field, campaigns, digital and inside sales teams.
- Launched the Pivotal brand - bringing together three separate companies into one brand
- Built corporate story and positioning

Vice President, Marketing

Oracle

- Led teams for global demand generation of technology, application products, and support offerings.
- Demand gen lead for over 70 technology acquisitions - maintaining pipeline, processes for acquired offerings.
- Led the strategic partner marketing team

Vice President, Global Marketing

- Led the team that managed the Oracle Developer Community (OTN)
- Managed developer tools acquisitions 
- Responsible for team that drove demand gen for Oracle technology products
- Managed the channel and strategic partner marketing teams

Senior Director, Integrated Marketing

- Launched new SMB Database and Linux product. 
- Managed Middleware and Developer product marketing team.

Senior Director,  Product Marketing

- Managed team of partner marketing managers. 
- Built and executed marketing plans with hardware, platform and software partners

Director Platform Marketing

Oracle Corp.

- Built and executed the joint marketing plans for Oracle's global technology partners

Senior Manager Global ISV

I work with leaders of early-stage and scale-stage start-ups to build essential go-to-market fundamentals including category/movement creation, narrative/positioning framework, brand work, and go-to-market strategy along with campaign strategies.   

EXPERTISE
Product Positioning & Branding
Corporate Brand and Identity 
Marketing Strategy & Strategic Planning
Demand and Lead Generation Strategy
Communications Strategy
Digital Marketing (website, SEO, online) 
Field Marketing / Events

Taplio

Michelle Kerr's Linkedin Analytics

Michelle Kerr

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Michelle Kerr

Want to drive more opportunities from LinkedIn?

Michelle Kerr's Linkedin Analytics